Facebook advertising

Facebook ads skills test: Pre-employment screening assessment to hire top advertising specialists

About the Facebook advertising test

With over 2.5 billion active monthly users, Facebook the biggest social network in the world and the perfect place to reach your customers, raise awareness about your brand, and raise your sales numbers. But simply being on Facebook won’t do the trick. Your return on ad spend (ROAS) on Facebook depends on the effectiveness of your campaigns and their success in communicating your brand and value proposition to potential customers.

This Facebook advertising test assesses candidates’ abilities to set up campaigns, perform detailed audience targeting, implement tracking for measuring results, and monitor performance for continuous improvements. The test evaluates candidates’ knowledge and experience in using Facebook advertising to obtain results and complete goals.

Candidates who perform well on this test will be able to lead the creation and management of Facebook and Instagram advertising campaigns to achieve the goals you have set in place for your company. From general brand awareness to increasing engagement with customers, and from lead generation to conversion, a Facebook advertising expert knows the right campaigns to implement and the right actions to take to achieve the desired results.

The test is made by a subject-matter expert

Kara M.

Digital marketing whiz Kara lives and breathes Facebook. Businesses of all kinds—from local shops to international enterprises—enlist Kara to craft top-notch Facebook ad campaigns to generate leads and close sales

A triple threat in marketing, writing, and advertising, Kara has a knack for data analysis and communication. A winning combination of Facebook marketing strategy, development, and execution allow her to do what she does best: grow her clients’ businesses beyond their expectations.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

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The Facebook advertising test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

facebook test

Why Facebook advertising is important

Facebook advertising is the process of setting up and managing Facebook advertising campaigns that will provide a positive return on investment for your organization. It helps you expand your audience and improve your conversions on the platform.

The Facebook Advertising test enables you to evaluate candidates to see if they’re well versed in

• Setting up marketing campaigns on Facebook’s ad platform
• Implementing tracking pixels and code
• Performing detailed segmentation and targeting your audience
• Monitoring the performance of the advertising and using the data to gain insights

When hiring for a position that involves working on your Facebook advertising, you should consider giving candidates a pre-employment test to assess their skills, especially when it comes to the following roles:

• Facebook advertising specialists
• Digital marketers and digital marketing specialists
• PPC (pay-per-click) specialists
• Paid advertising managers
• All roles that require experience with Facebook advertising

4 benefits of Facebook advertising

There are multiple advantages to Facebook advertising, and if you use it effectively, you will see improvements in your business results. The following four benefits of Facebook advertising make it essential for many companies:

1. There’s a massive audience: Facebook is the biggest social media platform in the world, with more than 2.5 billion users. On top of the sheer size of the platform, a wide variety of people use Facebook on a daily basis.

So whether you’re targeting 20-year-old makeup artists from Brazil or 56-year-old chief marketing officers from Utah, there’s a high chance that you will find both of these demographics on Facebook.

When you take this into account, it’s easy to see how your business can benefit from Facebook advertising when done correctly.

2. You can reach people instantly: One of the biggest benefits of Facebook advertising in comparison with SEO is that you reach people instantly. With SEO, you need to wait months for the ball to start rolling and to begin seeing any benefits from it.

Imagine working on a piece of content for a month and then waiting for six months to see if it will be a success on Google. Compare that with Facebook advertising: All you have to do is create the marketing material and advertise it to your target audience. You see the results almost immediately and can then tweak the campaign to improve them.

When you use Facebook advertising, you can instantly gain traction for your product or service since you’ll be able to funnel traffic to your website.

3. There’s a variety of formats: With Facebook, you can use multiple ad formats to promote your website, products, and services. There are more than 10 ad formats, with some of the most popular being videos, carousels, and images.

On top of that, Facebook advertising enables you to use multiple forms of engagement with your audience, like sponsored stories and instant messaging. This variety provides you with the freedom to mix and match different ad formats with various forms of engagement to create the best possible results.

4. Analytics lets you measure performance: When you use Facebook advertising, you can see exactly what each of your advertising dollars is being used for. This means you can assess the effectiveness of Facebook advertising campaigns and optimize your ads to provide a greater return on investment.

Analytics can also help you better understand your target audience by showing you which campaigns performed the best. This can reveal patterns and trends within your audience so that you can craft compelling messages to reach them or even use these insights to create better products and services.

facebook test
facebook test

The importance of the Facebook test for advertising

Facebook has the largest userbase of any social media platform, so having a presence on it is essential if you want your business to thrive. Facebook advertising can help you reach a wider audience, raise awareness, and increase your sales.

But to achieve this, you will need a Facebook advertising expert who knows what they’re doing on the platform. That’s why you should use a pre-employment test to assess candidates for skills in Facebook advertising.

Using the Facebook Advertising test in the recruitment process will help you find an expert on the platform who will enable you to achieve your business objectives.

In summary

When hiring for a role that requires the employee to work on your Facebook advertising campaigns, you need to ensure that you choose the best candidate. Using a pre-employment test in your hiring process can help you make the right decision. With that in mind, here are three benefits of using the Facebook test for advertising in your hiring process:

• It’s objective: All of your candidates receive the same pre-employment test, and you get numerical results. This means that you can directly compare candidates’ results to see who has better Facebook advertising skills.

• It’s easy to use: Whether you receive 20 or 220 applicants, you can send the pre-employment test to all of them with just a single click. This makes using the Facebook Advertising test an easy, simple, and time-saving process.

• It removes bias from your hiring process: Replacing traditional CV screening with a pre-employment test not only saves you the time and effort you’d otherwise spend poring over a multitude of CVs but also eliminates bias in the hiring process. You can provide every one of your applicants the opportunity to prove their advertising skills by giving them a pre-employment Facebook test as soon as they apply for the role.

When you want to hire a candidate to work on your Facebook advertising campaigns, make sure you pick the right one. With TestGorilla’s Facebook test for advertising, you can make this selection easily. It will provide you with bias-free and objective results that reveal the perfect candidate for your organization.


What is the difference between an assessment and a test?
An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.
Can I add my own questions to an assessment?
Yes! Custom questions are great for testing candidates in your own unique way. We support the following question types: video, multiple-choice, coding, file upload, and essay. Besides adding your own custom questions, you can also create your own tests.
How do video questions work?
A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now." You can learn more about video questions here.
Can you explain how the other custom question types work?
Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.
Can I customize an assessment with my company logo and color theme?
Yes! You can add your own logo and company color theme to your assessments. This is a great way to leave a positive and lasting brand impression on your candidates.
What type of support do you offer?
Our team is always here to help. After you sign up, we’ll reach out to guide you through the first steps of setting up your TestGorilla account. If you have any further questions, you can contact our support team via email, chat or call. We also offer detailed guides in our extensive Help & Inspiration Center.
What is the cost for using the Facebook advertising test?
You can find our pricing packages here. Sign up here to try TestGorilla today.
Can I combine the Facebook advertising test with other tests?
Yes. You can add up to five tests to each assessment.
Where in my recruitment process should I use the Facebook advertising test?
We recommend using our assessment software as a pre-screening tool at the beginning of your recruitment process. You can add a link to the assessment in your job post or directly invite candidates by email. TestGorilla replaces traditional CV screening with a much more reliable and efficient process, designed to find the most skilled candidates earlier and faster.

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