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Meta ads skills test: Pre-employment screening assessment to hire top advertising specialists

Type: Role specific skills
Time: 10 min
Languages: English
Level: Intermediate

Summary of the Meta Ads test

This Meta Ads test evaluates candidates’ skills in setting up and managing Meta advertising campaigns that deliver ROI. This test will help you hire Meta advertising experts who can grow your audience and increase conversions.

Covered skills

  • Setting up campaigns

  • Pixel and audiences

  • Creatives and placements

  • Performance and management

Use the Meta Ads test to hire

Meta advertising specialists, digital marketers, paid advertising managers, performance marketers, and other marketing professionals who need a good understanding of Meta advertising to be successful in their roles.

graphic image for role specific skills tests

About the Meta Ads test

With over 3.5 billion active monthly users, the Meta family is the biggest social media network in the world and the perfect place to reach your customers, raise awareness about your brand, and boost your sales numbers. But simply being on Facebook or Instagram won’t do the trick. Your return on ad spend (ROAS) depends on the effectiveness of your campaigns and their success in communicating your brand and value proposition to potential customers.

This Meta Ads test assesses candidates’ abilities to set up campaigns, perform detailed audience targeting, implement tracking for measuring results, and monitor performance for continuous improvements. The test evaluates candidates’ knowledge and experience using Meta advertising to obtain results and complete goals.

Candidates who perform well on this test will be able to lead the creation and management of Facebook and Instagram advertising campaigns to achieve the goals you have set in place for your company. From general brand awareness to increasing engagement with customers and from lead generation to conversion, a Meta advertising expert knows the right campaigns to implement and the right actions to take to achieve the desired results.

The test is made by a subject-matter expert

Rehan K.

Rehan is a Full Funnel Digital Media Planner, skilled in brand strategy, performance marketing, e-commerce and growth, holding professional certifications from Meta, Google, Harvard, University of Virginia & McKinsey.

He has worked with over 30 top brands in the banking, FMCG, fast food, apparel, electronics and personal care sectors, and founded a digital media group which brings seasoned digital leaders together to network and problem-solve.

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