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Conversion Rate Optimization test: Pre-employment screening assessment

All tests/Role specific skills/

Conversion Rate Optimization test

Type: Role specific skills

Time: 10 min

Languages: English

Level: Intermediate

Summary of the Conversion Rate Optimization test

This Conversion Rate Optimization test evaluates candidates’ knowledge of conversion rate optimization (CRO). This screening test will help hire CRO analysts who are well-versed in CRO research and tools.

Covered skills

Research and psychology
Data analysis
Product design and communication
Conversion Rate Optimization (CRO) Tools

Use the Conversion Rate Optimization test to hire

Conversion optimization specialists, CRO analysts, CRO program managers, experimentation experts, e-commerce product strategists, and other roles that require a strong grasp of conversion rate optimization.

Preview questions

graphic image for role specific skills tests

About the Conversion Rate Optimization test

Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors who complete the website owner’s desired action (such as buying a product or leaving contact details). Successful conversion rate optimization strategies can increase the number of customers that websites have, as well as increasing sales.

This Conversion Rate Optimization test assesses candidates’ skills and knowledge around the subject and their ability to use various tools to carry out website conversion rate optimization, as well as complete user behavior research and experimentation.

Through questions that focus on carrying out quantitative and qualitative user research using various tools, it evaluates candidates’ skills to research, create experiments, and use various tools to optimize the conversion rate on landing pages and e-commerce stores.

This screening test will help you identify CRO specialists who have a strong grasp of the conversion rate optimization process and use various tools to carry out conversion research. They know how to carry out quantitative and qualitative research, perform CRO audits, and identify, plan, and execute experiments to test conversion optimization opportunities.

The test ensures that these candidates have all the technical skills needed to represent your company’s vision and move it forward.

image of the subject-matter expert for this test

This test is made by a subject-matter expert

Omkar R.

Omkar is a conversion rate optimization expert who is skilled in product design, conversion optimization, and advanced analytics. Omkar has over a decade’s worth of experience working with major companies to analyze and improve their conversion rates, in addition to being the CEO and founder of his own company.

He is dedicated to staying ahead of industry trends and proficient in a wide range of analytics tools and platforms. In his free time, he enjoys traveling, cycling, and writing poetry.

Crafted with expert knowledge

TestGorilla’s tests are created by subject-matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test-takers with relevant experience in the subject.

Our feedback mechanisms and unique algorithms enable our subject-matter experts to constantly improve their tests.

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View a sample report

The Conversion Rate Optimization test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

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FAQs

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

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