How to recruit for technical SEO skills
The Technical SEO test will enable you to evaluate candidates applying to fill an open role in your company. Technical SEO (search engine optimization) will help your website rank higher in search engines and thereby increase the number of leads your website receives.
This is why it’s important to make sure you hire the right technical SEO expert to improve your website, so that it ranks higher in SERPs (search-engine results pages).
The Technical SEO test assesses candidates on the following:
• Understanding of SEO requirements
• Knowledge of on-page SEO
• Ability to use analytics to improve SEO
• Skill in using Google algorithms to improve rankings
You should use this test if you’re hiring an SEO specialist, ranking strategist. website administrator or a marketing director.
If you’re hiring for any role that requires technical SEO knowledge, you should give your candidates this test to ensure that you find the one with the best SEO skills.
Why technical SEO is important
Improving your website’s SEO will help people discover it via search engines. The higher your site ranks in search engines, the more people will visit it and become potential customers.
A technical SEO expert optimizes your website’s on-page SEO, improves its loading speed, and makes sure that it follows all of Google’s guidelines.
The Technical SEO test evaluates whether candidates understand search-engine requirements, on-page SEO, the analytical aspects of SEO, how to fix technical and security components, and how to use white-hat techniques to improve results.
The test covers the main technical SEO concepts, such as:
• URL structure
• File structure
• Mobile-version optimization
• Desktop-version optimization
• Performance tracking
Candidates who do well on the test can successfully diagnose problems, provide technical solutions, and create effective strategies that help bring your website to the top of the search-engine rankings.