Social Media Management
Summary of the Social Media Management test
This Social Media Management test assesses candidates’ skills in key social media management practices and their ability to apply their knowledge to optimize reach on social media channels.
Covered skills
Strategy planning
Community management
Writing skills
Analytical skills
Use the Social Media Management test to hire
Social media managers, social media strategists, community managers, and other roles that require a strong understanding of social media channels such as brand managers or online content coordinators.
About the Social media management test
Social media has become one of the primary outlets for companies to build an audience, communicate their values and messaging, and engage with customers. Managing social media channels wells helps brands establish their voice, grow their customer base, and even increase sales through, whether directly on social media or indirectly by driving traffic to the appropriate outlets.
This Social Media Management test evaluates candidates’ ability to plan a social media strategy, manage the community of followers effectively, create appropriate content for a brand’s audience on each channel, and analyze results to optimize practices across the various channels.
Skilled social media managers know when and how to deploy practices that can increase brand awareness, grow brand loyalty, and achieve a wider reach and engagement with the online community.
Candidates who perform well on this test have the knowledge to build and drive your brand’s presence online and can adapt and tailor the best social media management practices to achieve the goals of your organization.
The test is made by a subject-matter expert
TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation.Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject.
Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.
Aukse Z.
What makes a social-media marketing master? Is it expertise in more than 200 MarTech tools? Consulting over 45 companies? Or deep knowledge or international markets? Aukse ticks all of those boxes, and more.
As a marketing strategist and technologist with a flair for social media management, Aukse has consulted with companies in the United States, Canada, Europe, Singapore, South Korea, and Saudi Arabia. She holds an MSc in politics from the London School of Economics and Political Sciences.
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Why social-media management is important for your business
Social media is one of the primary mediums for an organization to reach people, build an audience, and communicate its values and messages. With that in mind, it’s no wonder that many companies are investing heavily in social-media management to understand how it can positively impact their brand and engagement with potential customers.
When done right, social-media management can:
• Help brands increase their sales numbers
• Establish the brand's voice
• Grow the customer base
• Drive traffic to the landing and sales pages of the organization’s website
Using a social-media test to evaluate if a candidate is a good fit for the role of social-media manager can be very helpful. You want a person who can make your social-media channels work and ensuring that you hire a strong candidate brings many benefits.
A skilled social-media manager knows when they need to send messages that will increase brand awareness, but also when to push messaging that will grow the brand’s loyalty. They are versatile in their approach, but their results are a constant – success across all social-media channels.
Candidates who perform well in a social-media test show that they're capable of effectively managing an organization’s social-media presence and community. But let’s look at some other competencies your candidates need to have to be the right fit.
The right candidate for the role of social-media manager
For the role of social-media manager, applicants need to have technical social-media skills, such as creating social-media strategies and writing content, but they also need to have the following soft skills:
• Customer-service skills: A social-media manager needs to have a customer-care mindset. They will communicate with current and potential customers online, so they will need to adopt a customer-service mentality, where they are there to engage with customers and serve them by solving their problems.
• Internal and external communication skills: A good social-media manager will have impeccable internal and external communication skills. Internal communication skills are how they will communicate with their peers, colleagues, and managers. They will use external communication skills to represent your company to its audience – potential investors, current customers, visitors, and people who are engaging with the brand for the first time. They need to represent the brand’s values in their messaging and talk with customers like the company would talk with them.
• Creativity: In an age where the average attention span is less than seven seconds, it’s essential for a social-media manager to be creative when writing copy and drawing the attention of the audience. It’s not enough just to have followers; they also need to be engaged with the brand and its messaging, and this is accomplished through creative copy.
• Organizational skills: A social-media manager needs to be organized to cover a company’s social-media channels. They need to know the ins and outs of every platform, know what type of message formats work on which platform, and ensure that they keep the brand’s image consistent. All of this requires good organizational skills, something you must assess when searching for a social-media manager.
• Productivity: The right candidate will have to deal with all social-media tasks in an effective and efficient way. Jumping from one platform to another will require the social-media manager to be productive on each one to accomplish all of their tasks, goals, and objectives.
• Learning mindset: Social media evolves and it evolves fast. So a social-media manager needs to stay on top of their game if they want to reach a wider audience and engage the people following the brand. They can do this in a number of ways, but they need to stay up-to-date and post relevant messages on each platform. Because of this, you will need to find a candidate who has a learning mindset and who won’t stop growing in their role.
• Empathy: Communicating with people online means that a social-media manager needs to apply empathy to understand where people are coming from when they communicate in a certain way. This is one of the essential skills of any social-media manager.With a social-media test, you can evaluate candidates on their skills in using, managing, and analyzing social-media platforms.
How can a social media test help recruiters hire?
Giving applicants a social media test will help you evaluate the candidates on their:
• Ability to use strategic planning
• Management of social communities
• Writing skills
• Analytical skills
The test is a great addition to your hiring process when picking a candidate for one of the following positions in your organization:
• Social-media managers
• Social-media strategists
• Community managers
• Brand managers
• Online content co-ordinators
The benefits of a social media test
A social media test will help you pick the right social media manager without needing to review CVs. Here are three of the main benefits of using a social media test:
• The process is bias-free: When using a social media test, you give every candidate a chance to prove their skills. You give them a test, they fill it out, and you receive and evaluate their scores. This way, you remove bias from the hiring process by evaluating applicants only on their test scores.
• Pre-employment testing is objective: The tests provide numerical (quantifiable) results so you can easily see which candidates did better on the test. Comparing applicants will be easy and, most importantly, it will be objective, since all the candidates receive the same test.
• TestGorilla tests are scalable: You can send the test to all your applicants with a single click, so it makes no difference if you have 30 or 300 candidates applying for your open role.
In summary
When hiring a social media manager, you should use a social media test to find the best candidate for the position. With TestGorilla’s Social Media Management test, you can evaluate your applicants in a bias-free and objective way, so that you can be confident in picking out the right candidate.
A social media test will help you evaluate the candidates’ skills when it comes to handling key social media management practices. The right candidate will have the ability to apply their skills in a way that will optimize reach on all social-media channels.
FAQs
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