About the Social media management test

Social media has become one of the primary outlets for companies to build an audience, communicate their values and messaging, and engage with customers. Managing social media channels wells helps brands establish their voice, grow their customer base, and even increase sales through, whether directly on social media or indirectly by driving traffic to the appropriate outlets.

This social media management test evaluates candidates’ ability to plan a social media strategy, manage the community of followers effectively, create appropriate content for a brand’s audience on each channel, and analyze results to optimize practices across the various channels.

Skilled social media managers know when and how to deploy practices that can increase brand awareness, grow brand loyalty, and achieve a wider reach and engagement with the online community. Candidates who perform well on this test have the knowledge to build and drive your brand’s presence online and can adapt and tailor the best social media management practices to achieve the goals of your organization.