SEO copywriting

SEO copywriting skills test: Screening assessment to hire the best marketers, writers & more

About the SEO copywriting test

Search-optimized web copy can turn your website from a drain to your company's finances to one of your most powerful tools for acquiring new business. Search-optimized copy decreases your customer acquisition costs and increases your customer lifetime value by driving traffic to your site, positioning your company in Google rankings, and converting your site visitors into customers.

This SEO Copywriting test evaluates candidates’ skills in using keywords and understanding search behaviors, implementing on-page and offsite SEO, and optimizing website content for improved performance.

This screening test will help you identify SEO copywriting experts who know how to find and leverage relevant keywords for your organization and use them in on-page content appropriately and without incurring penalties. Candidates who score well on this test will be able to build domain authority and identify opportunities for optimizing your website’s copy to attract more qualified leads to your offers and convert them into long-term customers.

The test is made by a subject-matter expert

Cassandra N.

Cassandra is a content marketer and SEO expert with over a decade's experience in digital content. She uses her SEO prowess to help B2B SaaS companies optimize their conversion rates, drive down customer acquisition costs, and create compelling copy. As the leader of online content teams, Cassandra has created training materials in keyword research, Google Analytics, and SEO copywriting. Helping teams increase their competencies and learning agility is her passion (that, and cocker spaniels).

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

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The SEO copywriting test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

copywriting test

Find the best candidate with an SEO copywriting test

The SEO copywriting test will help you assess your applicants’ knowledge of different search engine optimization (SEO) best practices. On top of that, it’ll help you identify the copywriters who know how to ensure that your content ranks highly in SERPs (search-engine results pages).

When recruiting an SEO copywriter, you want to make sure the person you hire is proficient in what they do, so they can help you rank on the first page of Google for multiple keywords and optimize your website to attract more visitors.

The SEO copywriting test will evaluate several key skills for SEO copywriting:

Keyword research
Search behavior
On-page SEO
Offsite SEO
Website content optimization

The SEO copywriting test is great if you’re hiring for one of the following roles:

SEO copywriter
Content writer
Web writer
Digital marketer
Marketing manager
Content marketing editor

Why SEO copywriting is important

The right SEO copywriter will help you transform your website into a true asset for your business. Instead of draining your organization’s resources, your site can help you attract thousands of new visitors and leads.

A skilled SEO copywriter can help you:

Improve your rankings on Google and attract new visitors to your website
Increase your website traffic
Improve your visitor-to-lead conversion rates
Decrease your customer acquisition costs (how much it costs your business to acquire one customer)
Increase your customer lifetime value (how much your customers spend with you during the lifetime of the relationship)
Convert your visitors and leads to paying customers

SEO-optimizing your website can be the difference between your business doing extremely well and it slowly winding down. To ensure that your website maintains good rankings in SERPs and attracts a growing number of visitors, you need to have the right SEO copywriter on board.

That’s where the SEO Copywriting test comes into play.

Skills for candidates

Using our SEO Copywriting test when assessing the skills of your applicants will help you find the right person for the role: that is, a candidate who knows how to:

• Do keyword research to find relevant keywords that matter to your organization
• Analyze search behavior to structure and frame web copy to fit your users’ intent and behavior
• Implement on-page and offsite SEO by making sure your website is aligned with Google’s technical requirements to avoid penalties
• Optimize web content to ensure that it follows best practices

Candidates who score well on this test can help you build your website’s domain authority, identify keyword opportunities that have high potential, and attract more sales-qualified leads (SQLs) to your product pages, converting these into paying customers.

The right candidate

Strong technical SEO skills are not the only thing you should be looking for in applicants.

The right candidate’s values need to align with the values of your organization to ensure a good culture-add to your team and company, and they need to have several soft skills that are essential to the role of an SEO copywriter:

• Communication skills: The right candidate needs strong communication skills. Internally, they need to communicate and actively listen to their colleagues, team members, and managers. Externally, they need to communicate what the brand is all about to a variety of stakeholders, such as visitors, leads, clients, and the general audience.

• Empathy: If you want to write great copy that’s also SEO-optimized, you need to write for people, and an SEO copywriter who has a lot of empathy can craft copy that influences them in a positive way. A skilled copywriter will be able to answer a visitor’s key questions – “Why am I here?” and “What’s in it for me?”– in a way that is meaningful to them and incites them to take action.

• Curiosity and creativity: Crafting a convincing message that nudges visitors into buying your company’s products or services requires creativity and curiosity. An SEO copywriter has to create impactful messages in a new and innovative way if they want to get people’s attention. To do this, they have to carry out a lot of research and explore every facet of the organization’s brand and products with curiosity and openness.

• Problem-solving: The right candidate will look at the problems in front of them from every possible angle until they figure out a (creative) solution to them. They will come up with a solution-oriented mindset to each issue and work on it until they make a breakthrough.

copywriting test
copywriting test

How can an SEO copywriting test help recruiters hire the right person?

When recruiting an SEO copywriter, you need to make sure that you hire the right person to optimize your website for SEO and bring the right results to your organization.

To do this, you should use pre-employment assessment tools such as TestGorilla’s SEO Copywriting test. This pre-employment test will enable you to:

• Create a bias-free hiring process: Instead of screening CVs, give your candidates a pre-employment assessment to help eliminate hiring bias. With pre-employment assessments, all candidates’ skills are evaluated fairly. With CV screening, you might inadvertently reject great candidates, because of bias or because they failed to use the right keywords (if you use an ATS).

• Assess your applicants’ skills objectively: All candidates receive the same pre-employment test, which the platform then grades automatically. Scores are objective and easy to compare, meaning that you can quickly identify the best applicants.

• Scale your hiring with no extra effort: It makes no difference whether you have 15 or 115 applicants for your open role. Skills assessments are infinitely scalable and each one can be distributed to all of your applicants with a single click.

In summary

TestGorilla’s SEO Copywriting test assesses candidates on their skills: the most important part of the job. Our pre-employment assessments also help you evaluate applicants in areas such as personality, culture add, communication, and time management.

In addition, with pre-employment testing, you remove the need for lengthy recruitment processes and hugely reduce the time required to sift through CVs. Make the right decision for your company and recruit the best with our SEO Copywriting test.


What is the difference between an assessment and a test?
An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.
Can I add my own questions to an assessment?
Yes! Custom questions are great for testing candidates in your own unique way. We support the following question types: video, multiple-choice, coding, file upload, and essay. Besides adding your own custom questions, you can also create your own tests.
How do video questions work?
A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now." You can learn more about video questions here.
Can you explain how the other custom question types work?
Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.
Can I customize an assessment with my company logo and color theme?
Yes! You can add your own logo and company color theme to your assessments. This is a great way to leave a positive and lasting brand impression on your candidates.
What type of support do you offer?
Our team is always here to help. After you sign up, we’ll reach out to guide you through the first steps of setting up your TestGorilla account. If you have any further questions, you can contact our support team via email, chat or call. We also offer detailed guides in our extensive Help & Inspiration Center.
What is the cost for using the SEO copywriting test?
You can find our pricing packages here. Sign up here to try TestGorilla today.
Can I combine the SEO copywriting test with other tests?
Yes. You can add up to five tests to each assessment.
Where in my recruitment process should I use the SEO copywriting test?
We recommend using our assessment software as a pre-screening tool at the beginning of your recruitment process. You can add a link to the assessment in your job post or directly invite candidates by email. TestGorilla replaces traditional CV screening with a much more reliable and efficient process, designed to find the most skilled candidates earlier and faster.

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