Google Analytics

Use our Google Analytics test to hire the best

About the Google Analytics test

US merchant and marketing pioneer of the 19th century, John Wanamaker, famously said: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Luckily, that’s no longer true. With Google Analytics marketers can view traffic data and user behavior for their websites and campaigns, track the effectiveness of advertising efforts, and analyze the response of different audiences.

This Google Analytics test assesses candidates' understanding of Google Analytics data structure and their ability to set up Google Analytics for efficient and effective website tracking. It evaluates candidates’ ability to read and make sense of Google Analytics data and to make decisions based on the data and the reports they can produce.

This test helps you identify candidates who have a strong knowledge of the core function of the Google Analytics tools, and, more importantly, hands-on experience in collecting, parsing, and analyzing data on the platform. Candidates who perform well on the test will be able to set up tracking for your sites, plan campaigns, and generate reports to digest the information and feedback from the software. These candidates will provide insights into what’s working best with your marketing, what needs tweaking, and where you have opportunities to make an impact and increase your ROI.

Google analytics test

The test is made by a subject-matter expert

Tony S.

A serial entrepreneur with 14 years of experience in digital marketing, Tony founded InsightWhale, a remote-first digital analytics and business intelligence agency, in 2015. InsightWhale helps businesses worldwide become data-driven and their clients have ranged from local corporations to online travel-services, and from e-commerce stores to blockchain technology startups.

A digital nomad since 2012, Tony has lived in India, the US, Brazil, and travelled most of Asia and Europe by motorcycle.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

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The Google Analytics test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

analytics test

Why Google Analytics is important to your business

Google Analytics is one of the most essential tools for monitoring website traffic, which is crucial information you need for running your website (and business) successfully. Information such as who visited your website, how much time visitors spent on it, and the specific web pages they visited are some of the key details Google Analytics provides.

So if you want to expand your online presence, craft a better UX, and convert more visitors into leads, you should use Google Analytics. Here’s an expanded list of what you can track with Google Analytics:

• The channels your visitors use to visit your website: This can help you evaluate your marketing efforts and see where your audience is coming from. Channels can be organic (found via keywords), direct, social, referral, organic (video), and email.

• The average time a visitor spends on your website: This can help you grasp certain qualities of the site. If what you promise in the article title is delivered in the article. If it isn’t, visitors will bounce from your website, and the average visit time will be mere seconds (one tip to avoid fleeting visitors: don’t use clickbait). If your user interface/user experience is good enough. Even if you deliver on your promise in the headline, you still need a good interface for the visitor to be able to skim the page easily and notice important things.

• How engaging your content is: If an article takes five minutes to read and your audience spends four minutes on that specific webpage, visitors are reading almost all of it. Low time on pages might mean that you need to improve your content.

• Demographics: In the demographics tab, you can see where your audience is located geographically. You should target the places your audience is likely to be to ensure you get relevant traffic to your website. If you’re selling refrigerators, receiving a million visitors from Antarctica won’t do you any good.

• Tech: With Google Analytics, you can also see the devices your visitors use to access your website. Usually, you will see the three big device categories: desktop, mobile, and tablet. On top of that, Google Analytics allows you to see your visitor's operating system so that you can segment your audience into Windows, iOS, Mac, or Android users.

This shows how important Google Analytics is for any business that has (or wants to have) an online presence. The tool can help you grow your business – but to do that, you need to ensure you hire someone who can use Google Analytics effectively. Remember that the tool is only as good as whoever’s using it, so make sure you get the best possible candidate.

The importance of the Google Analytics test

With the Google Analytics test, you will evaluate your candidates’ knowledge and skills when using the tool. When hiring someone to take charge of setting up, reading, and making data-based decisions from the reports, you want a professional who is well-versed in Google Analytics. In the end, your employees' actions will impact your bottom line – a candidate with the right qualities will do well, but a candidate with the wrong skills may do more harm than good.

When looking for a Google Analytics candidate, you need to ensure that they’re experienced with:

The data structure of Google Analytics
Setting up Google Analytics so that you can track your website visitors
Gathering data and creating business-relevant insights from Google Analytics data
Making sound decisions based on that specific data

The Google Analytics test is ideal if you’re hiring for any of the following roles:

Marketing manager
Ads manager
SEO specialist
PPC specialist
Any other role that requires understanding Google Analytics

Google Analytics is a tool marketers use to view traffic data, analyze their website, and track the efficacy of their marketing campaigns. TestGorilla’s Google Analytics test evaluates how well a candidate can do all of that.

Candidates who perform well in the test will likely have the necessary skills (and experience) to set up and use Google Analytics accordingly. The test will examine if they can plan campaigns, generate reports, and track data from the website.

analytics test
analytics test

How can the Google Analytics test help recruiters hire people

A Google Analytics test will help your hiring managers find the strongest candidates from your pool of applicants. And you'll get the following benefits from using our Google Analytics test, which will make a big difference to your hiring process:

• Bias-free selection process: When you use a pre-employment test such as the Google Analytics test, all applicants can prove their skills. Everyone who applies will get the same test and will be evaluated only based on their skills. This means that you eliminate bias from the hiring process.

• Objective grading: All your candidates receive the same test, and the results are numerical. So you will be able to compare candidates and identify the strongest easily.

• Simple to use: When you use our pre-employment tests, it makes no difference how many candidates applied for the open role. You always send the test with a single click, whether it's 10, 100, or 1000 candidates.

• Integrates with top ATS: TestGorilla is proud to partner with top applicant tracking systems or ATS to help you further streamline your recruitment process and keep your

In summary

Why should you evaluate candidates with a pre-employment test like the Google Analytics test? Once you’re determined the role’s requirements, a pre-employment test can help you to screen applicants and gain insight into their skills. As part of an assessment that includes five tests, you can find the best candidate for the position by exploring detailed reports and watching their personalized videos.

Finally, skills tests streamline your recruiting process by cutting down on the time needed to sift through CVs and reviewing unqualified candidates. By using skills tests like this Google Analytics test in combination with other human-resources best practices, your recruitment process becomes more effective and efficient, helping you and the job applicants have a positive experience.


What is the difference between an assessment and a test?
An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.
Can I add my own questions to an assessment?
Yes! Custom questions are great for testing candidates in your own unique way. We support the following question types: video, multiple-choice, coding, file upload, and essay. Besides adding your own custom questions, you can also create your own tests.
How do video questions work?
A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now." You can learn more about video questions here.
Can you explain how the other custom question types work?
Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.
Can I customize an assessment with my company logo and color theme?
Yes! You can add your own logo and company color theme to your assessments. This is a great way to leave a positive and lasting brand impression on your candidates.
What type of support do you offer?
Our team is always here to help. After you sign up, we’ll reach out to guide you through the first steps of setting up your TestGorilla account. If you have any further questions, you can contact our support team via email, chat or call. We also offer detailed guides in our extensive Help & Inspiration Center.
What is the cost for using the Google Analytics test?
You can find our pricing packages here. Sign up here to try TestGorilla today.
Can I combine the Google Analytics test with other tests?
Yes. You can add up to five tests to each assessment.
Where in my recruitment process should I use the Google Analytics test?
We recommend using our assessment software as a pre-screening tool at the beginning of your recruitment process. You can add a link to the assessment in your job post or directly invite candidates by email. TestGorilla replaces traditional CV screening with a much more reliable and efficient process, designed to find the most skilled candidates earlier and faster.

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