Google Analytics 4 skills test: Pre-employment screening assessment to hire the best candidates

Summary of the Google Analytics 4 test

This Google Analytics 4 (GA4) test evaluates a candidate's data analysis, tracking, integration, and reporting ability. This screening test will help you hire GA4 experts who can enhance your marketing efforts and drive data-driven decision-making.

Covered skills

  • Data tracking and collections

  • Data analysis and insights

  • Integration and cross-platform tracking

  • Reporting and visualization

Use the Google Analytics 4 test to hire

Digital marketing managers, marketing analysts, marketing insights managers, marketing strategists, marketing operations specialists, SEO specialists, PPC specialists, web analytics managers, e-commerce analysts, and business intelligence analysts.


Role specific skills


10 min


English, Spanish, French, Italian, Japanese, Dutch, Portuguese



About the Google Analytics 4 test

Hiring candidates with strong Google Analytics 4 (GA4) skills is transformative for businesses. They bring significant benefits through their expertise in data collection and tracking, analysis, integration, and reporting.

GA4 empowers businesses with valuable user behavior insights, optimization opportunities, and data-driven decision-making, resulting in improved customer engagement, increased conversions, and better marketing ROI. This comprehensive GA4 test evaluates candidates' abilities in essential data analysis and interpretation skills. They will demonstrate proficiency in the GA4 data model, event tracking, custom dimensions, metrics, and enhanced e-commerce tracking for effective data collection.

These skilled candidates will also illustrate their grasp of integrated analytics, advanced analytics, user segmentation, and marketing channel attribution analysis. And they will exhibit expertise in GA4 integration with Google Ads and Data Studio, cross-domain tracking, and data compliance. This screening test identifies skilled data analysts, marketers, and digital professionals who can unlock GA4's full potential. Successful candidates will offer valuable user behavior insights, optimize marketing efforts, and deepen customer understanding. Expect improved customer engagement, higher conversions, and data-driven decision-making, driving business growth.

By selecting GA4 experts, your organization will gain a competitive edge, make informed decisions, and thrive in the digital landscape.

The test is made by a subject-matter expert

Jack H.

Jack has well over a decade of experience in project management and digital marketing, working in digital analytics and business intelligence. He helps businesses worldwide become data-driven, with his clients ranging from local corporations to online SaaS companies, and from e-commerce stores to technology startups.

He is a specialist user of Google's tools, such as Tag Manager, Analytics, Ads, Merchant Center, and Data Studio, as well as Shopify and the Meta Pixel.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation.

Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

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The Google Analytics test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

analytics test

Why Google Analytics is important to your business

Google Analytics is one of the most essential tools for monitoring website traffic, which is crucial information you need for running your website (and business) successfully. Information such as who visited your website, how much time visitors spent on it, and the specific web pages they visited are some of the key details Google Analytics provides.

So if you want to expand your online presence, craft a better UX, and convert more visitors into leads, you should use Google Analytics. Here’s an expanded list of what you can track with Google Analytics:

• The channels your visitors use to visit your website: This can help you evaluate your marketing efforts and see where your audience is coming from. Channels can be organic (found via keywords), direct, social, referral, organic (video), and email.

• The average time a visitor spends on your website: This can help you grasp certain qualities of the site. If what you promise in the article title is delivered in the article. If it isn’t, visitors will bounce from your website, and the average visit time will be mere seconds (one tip to avoid fleeting visitors: don’t use clickbait). If your user interface/user experience is good enough. Even if you deliver on your promise in the headline, you still need a good interface for the visitor to be able to skim the page easily and notice important things.

• How engaging your content is: If an article takes five minutes to read and your audience spends four minutes on that specific webpage, visitors are reading almost all of it. Low time on pages might mean that you need to improve your content.

• Demographics: In the demographics tab, you can see where your audience is located geographically. You should target the places your audience is likely to be to ensure you get relevant traffic to your website. If you’re selling refrigerators, receiving a million visitors from Antarctica won’t do you any good.

• Tech: With Google Analytics, you can also see the devices your visitors use to access your website. Usually, you will see the three big device categories: desktop, mobile, and tablet. On top of that, Google Analytics allows you to see your visitor's operating system so that you can segment your audience into Windows, iOS, Mac, or Android users.

This shows how important Google Analytics is for any business that has (or wants to have) an online presence. The tool can help you grow your business – but to do that, you need to ensure you hire someone who can use Google Analytics effectively. Remember that the tool is only as good as whoever’s using it, so make sure you get the best possible candidate.

analytics test

The importance of the Google Analytics test

With the Google Analytics test, you will evaluate your candidates’ knowledge and skills when using the tool. When hiring someone to take charge of setting up, reading, and making data-based decisions from the reports, you want a professional who is well-versed in Google Analytics. In the end, your employees' actions will impact your bottom line – a candidate with the right qualities will do well, but a candidate with the wrong skills may do more harm than good.

When looking for a Google Analytics candidate, you need to ensure that they’re experienced with:

The data structure of Google Analytics

Setting up Google Analytics so that you can track your website visitors

Gathering data and creating business-relevant insights from Google Analytics data

Making sound decisions based on that specific data

The Google Analytics test is ideal if you’re hiring for any of the following roles:

Marketing manager

Ads manager

SEO specialist

PPC specialist

Any other role that requires understanding of Google Analytics 4

Google Analytics is a tool marketers use to view traffic data, analyze their website, and track the efficacy of their marketing campaigns. TestGorilla’s Google Analytics test evaluates how well a candidate can do all of that.

Candidates who perform well in the test will likely have the necessary skills (and experience) to set up and use Google Analytics accordingly. The test will examine if they can plan campaigns, generate reports, and track data from the website.

analytics test

How can the Google Analytics test help recruiters hire people

A Google Analytics test will help your hiring managers find the strongest candidates from your pool of applicants. And you'll get the following benefits from using our Google Analytics test, which will make a big difference to your hiring process:

• Bias-free selection process: When you use a pre-employment test such as the Google Analytics test, all applicants can prove their skills. Everyone who applies will get the same test and will be evaluated only based on their skills. This means that you eliminate bias from the hiring process.

• Objective grading: All your candidates receive the same test, and the results are numerical. So you will be able to compare candidates and identify the strongest easily.

• Simple to use: When you use our pre-employment tests, it makes no difference how many candidates applied for the open role. You always send the test with a single click, whether it's 10, 100, or 1000 candidates.

• Integrates with top ATS: TestGorilla is proud to partner with top applicant tracking systems or ATS to help you further streamline your recruitment process and keep an eye on your candidates' progress.

In summary

Why should you evaluate candidates with a pre-employment test like the Google Analytics test? Once you’ve determined the role’s requirements, a pre-employment test can help you to screen applicants and gain insight into their skills. As part of an assessment that includes five tests, you can find the best candidate for the position by exploring detailed reports and watching their personalized videos.

Finally, skills tests streamline your recruiting process by cutting down on the time needed to sift through CVs and review unqualified candidates. By using skills tests like this Google Analytics test in combination with other human-resources best practices, your recruitment process becomes more effective and efficient, helping you and the job applicants have a positive experience.


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