The Google Analytics test evaluates candidates' knowledge and experience of the tool. This test will help you hire Google Analytics experts who can set up, read, and make decisions from reports that will help you reach your business goals and objectives.
Role specific skills
- Understanding Google Analytics data structure
- Setting up Google Analytics for website tracking
- Making sense of Google Analytics data
- Making decisions based on data
This test is relevant for
Marketing managers, SEO specialists, PPC specialists, and other roles that require a good grasp of Google Analytics
DescriptionUS merchant and marketing pioneer of the 19th century, John Wanamaker, famously said: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Luckily, that’s no longer true. With Google Analytics marketers can view traffic data and user behavior for their websites and campaigns, track the effectiveness of advertising efforts, and analyze the response of different audiences.
This Google Analytics test assesses candidates' understanding of Google Analytics data structure and their ability to set up Google Analytics for efficient and effect website tracking. It evaluates candidates’ ability to read and make sense of Google Analytics data and to make decisions based on the data and the reports they can produce.
This test helps you identify candidates who have a strong knowledge of the core function of the Google Analytics tools, and, more importantly, hands-on experience in collecting, parsing, and analyzing data on the platform. Candidates who perform well on the test will be able to set up tracking for your sites, plan campaigns, and generate reports to digest the information and feedback from the software. These candidates will provide insights into what’s working best with your marketing, what needs tweaking, and where you have opportunities to make an impact and increase your ROI.