Why Google Analytics is important to your business
Google Analytics is one of the most essential tools for monitoring website traffic, which is crucial information you need for running your website (and business) successfully. Information such as who visited your website, how much time visitors spent on it, and the specific web pages they visited are some of the key details Google Analytics provides.
So if you want to expand your online presence, craft a better UX, and convert more visitors into leads, you should use Google Analytics. Here’s an expanded list of what you can track with Google Analytics:
• The channels your visitors use to visit your website: This can help you evaluate your marketing efforts and see where your audience is coming from. Channels can be organic (found via keywords), direct, social, referral, organic (video), and email.
• The average time a visitor spends on your website: This can help you grasp certain qualities of the site. If what you promise in the article title is delivered in the article. If it isn’t, visitors will bounce from your website, and the average visit time will be mere seconds (one tip to avoid fleeting visitors: don’t use clickbait). If your user interface/user experience is good enough. Even if you deliver on your promise in the headline, you still need a good interface for the visitor to be able to skim the page easily and notice important things.
• How engaging your content is: If an article takes five minutes to read and your audience spends four minutes on that specific webpage, visitors are reading almost all of it. Low time on pages might mean that you need to improve your content.
• Demographics: In the demographics tab, you can see where your audience is located geographically. You should target the places your audience is likely to be to ensure you get relevant traffic to your website. If you’re selling refrigerators, receiving a million visitors from Antarctica won’t do you any good.
• Tech: With Google Analytics, you can also see the devices your visitors use to access your website. Usually, you will see the three big device categories: desktop, mobile, and tablet. On top of that, Google Analytics allows you to see your visitor's operating system so that you can segment your audience into Windows, iOS, Mac, or Android users.
This shows how important Google Analytics is for any business that has (or wants to have) an online presence. The tool can help you grow your business – but to do that, you need to ensure you hire someone who can use Google Analytics effectively. Remember that the tool is only as good as whoever’s using it, so make sure you get the best possible candidate.