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Rethink how you assess marketing analytics skills – before you mis-hire featured image


Marketers know how to market themselves. They’ll dazzle you with data, captivate you with case studies, and say all the right things during the Q&A. Before you know it, you have a new hire. But weeks in, the insights are thin, marketing efforts are lagging, and that “perfect fit” is costing you opportunities. You hate to admit it, but you’re stuck thinking, “Where are the skills that the resume and interview promised?” This article will show you how to assess marketing analytics skills the right

Rethink how you assess marketing analytics skills – before you mis-hire

Being a team player is one of the most underrated traits in modern workplaces. However, strong teamwork skills aren’t easy to teach. They’re usually an amalgamation of different soft skills like communication, honesty, and problem-solving. These qualities help candidates build strong interpersonal relationships, navigate workplace challenges, and contribute to a positive team dynamic. In this article, we look at the five most important teamwork soft skills. We explain why they’re important, what

5 essential teamwork soft skills

Blog thumbnail What is a personality hire

Popularized on TikTok, personality hires are usually known for their charming personalities, using their communication abilities and can-do attitude to build strong relationships and strengthen workplace culture.  However, sometimes hiring someone for their personality means overlooking their other abilities. And when they lack the skills needed for the job, this can put pressure on your team.  So, is hiring for personality really worth it? Read on to learn about the pros and cons of a personali

What is a personality hire?

Blog post thumbnail What to pay an executive assistant

Executive assistants, executive administrative assistants, and executive secretaries: three different names for a role that’s essentially the backbone of an organization.  Executive assistants act as trusted partners to the professionals they support – ensuring everything is on schedule, organized, and functioning smoothly behind the scenes.  But knowing what to pay these administrative pros can be tricky. How can you be sure your proposed salary is competitive while aligning with your budget?  

What to pay an executive assistant

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Blog post thumbnail 31 bank teller interview questions

Hiring the right bank teller is essential for maintaining the trust and satisfaction of your customers. But, relying solely on resume screening won't work – you could end up hiring a teller who looks great on paper but lacks the skills you need.   Instead, try a combo of skills tests and targeted bank teller interview questions. This skills-first approach to recruitment enables you to evaluate candidates’ true potential and fit for your team quickly and objectively and helps eliminate bias from 

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The blueprint for boosting your recruitment ROI

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Key hiring metrics cheat sheet

In a hiring world where bots screen bots, this one-pager shows how to refocus AI on surfacing real, job-ready people. Learn how to blend skills data, human insight, and smart automation to build a fairer, faster hiring process.

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Ending the AI arms race in hiring

Understand why hiring can sometimes feel like a matchmaking dilemma and learn how skills-based hiring can help you find "the one" for lasting hires.

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 The State of Skills-Based Hiring 2024

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Medi Jones

Written by Medi

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