B2B Lead Generation test: Pre-employment screening assessment to hire the best candidates

Summary of the B2B Lead Generation test

This B2B Lead Generation test evaluates candidates’ technical knowledge and experience in lead generation and sales development. This online skills assessment test helps you identify candidates who are able to prospect and generate qualified sales opportunities.

Covered skills

  • Handling objections and following up

  • Using metrics and time management

  • Designing the outreach process

  • Qualifying leads

Use the B2B Lead Generation test to hire

Sales development representatives and/or business development representatives (SDR/BDR), salespeople generating their own leads, and anyone else who generates leads for a sales team.


Role specific skills


10 min




Graphic image for role-specific skills tests

About the B2B Lead Generation test

Generating leads and developing sales opportunities are extremely important for every fast-growing business. As part of a sales pipeline, generating leads is a foundational step, providing the first interaction with potential clients and generating most of the sales opportunities at a company.

This Lead Generation test focuses on business-to-business (B2B) opportunities conducted by a sales development representative and/or a business development representative (SDR/BDR). In many B2B instances, these persons pass along qualified sales leads to other salespeople or account executives to close deals.

The B2B Lead Generation test assesses candidates' knowledge of applying B2B lead-generation skills. These skills include objection handling via different communication channels, using metrics and time management to maximize opportunities, designing an effective outreach process, and qualifying and handing off leads to account executives and other salespeople.

Candidates who perform well on this test will have the necessary experience and knowledge to engage in the prospecting process. They will know how to get organized, identify the leads’ pain points, share the value proposition of a product or service, and convince a qualified lead of an introductory meeting with an account executive or salesperson.

Photo of the subject matter expert for this test, Marcelo M.

The test is made by a subject-matter expert

Marcelo M.

Marcelo is an international sales specialist, currently leading several teams of sales and business development representatives covering Latin America, North American, Europe and Asia for a highly-valued international SaaS start-up. Marcelo’s specialties include developing and optimizing inbound and outbound sales strategies as well as coaching and mentoring junior sales representatives.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

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Review from G2

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