B2B Lead Generation test: Pre-employment screening assessment to hire the best candidates

Summary of the B2B Lead Generation test

This B2B Lead Generation test evaluates candidates’ technical knowledge and experience in lead generation and sales development. This online skills assessment test helps you identify candidates who are able to prospect and generate qualified sales opportunities.

Covered skills

Handling objections and following up
Using metrics and time management
Designing the outreach process
Qualifying leads

Use the B2B Lead Generation test to hire

Sales development representatives and/or business development representatives (SDR/BDR), salespeople generating their own leads, and anyone else who generates leads for a sales team.

Type

Role specific skills

Time

10 min

Languages

English

Level

Intermediate

Preview questions Get started

About the B2B Lead Generation test

Generating leads and developing sales opportunities are extremely important for every fast-growing business. As part of a sales pipeline, generating leads is a foundational step, providing the first interaction with potential clients and generating most of the sales opportunities at a company.

This Lead Generation test focuses on business-to-business (B2B) opportunities conducted by a sales development representative and/or a business development representative (SDR/BDR). In many B2B instances, these persons pass along qualified sales leads to other salespeople or account executives to close deals.

The B2B Lead Generation test assesses candidates' knowledge of applying B2B lead-generation skills. These skills include objection handling via different communication channels, using metrics and time management to maximize opportunities, designing an effective outreach process, and qualifying and handing off leads to account executives and other salespeople.

Candidates who perform well on this test will have the necessary experience and knowledge to engage in the prospecting process. They will know how to get organized, identify the leads’ pain points, share the value proposition of a product or service, and convince a qualified lead of an introductory meeting with an account executive or salesperson.

The test is made by a subject-matter expert

Marcelo M.

Marcelo is an international sales specialist, currently leading several teams of sales and business development representatives covering Latin America, North American, Europe and Asia for a highly-valued international SaaS start-up. Marcelo’s specialties include developing and optimizing inbound and outbound sales strategies as well as coaching and mentoring junior sales representatives.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

What our customers are saying

Use TestGorilla to hire the best faster, easier and bias-free

Our screening tests identify the best candidates and make your hiring decisions faster, easier, and bias-free.

Predict job performance

Learn how each candidate performs on the job using our library of 315 scientifically validated tests.

Test candidates for job-specific skills like coding or digital marketing, as well as general skills like critical thinking. Our unique personality and culture tests allow you to get to know your applicants as real people – not just pieces of paper.

Hire without bias

Give all applicants an equal, unbiased opportunity to showcase their skills with our data-driven and performance-based ranking system.

With TestGorilla, you’ll get the best talent from all walks of life, allowing for a stronger, more diverse workplace.

Offer a positive candidate experience

Our short, customizable assessments and easy-to-use interface can be accessed from any device, with no login required.

Add your company logo, color theme, and more to leave a lasting impression that candidates will appreciate.

Get a demo Get started

Watch how you can use the B2B Lead Generation test

Create high-quality assessments, fast

Building assessments is a breeze with TestGorilla. Get started with these simple steps.

Create high-quality job assessments, fast

Building assessments is quick and easy with TestGorilla. Just pick a name, select the tests you need, then add your own custom questions.

You can customize your assessments further by adding your company logo, color theme, and more. Build the assessment that works for you.

Invite candidates your way

Send email invites directly from TestGorilla, straight from your ATS, or connect with candidates by sharing a direct link.

Have a long list of candidates? Easily send multiple invites with a single click. You can also customize your email invites.

See the best candidates, ranked

Discover your strongest candidates with TestGorilla’s easy-to-read output reports, rankings, and analytics.

Easily switch from a comprehensive overview to a detailed analysis of your candidates. Then, go beyond the data by watching personalized candidate videos.

Get a demo Sign up free

View a sample report

The B2B Lead Generation test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

Download sample report

FAQs

What is the difference between an assessment and a test?

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

Can I add my own questions to an assessment?

Yes! Custom questions are great for testing candidates in your own unique way. We support the following question types: video, multiple-choice, coding, file upload, and essay. Besides adding your own custom questions, you can also create your own tests.

How do video questions work?

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now." You can learn more about video questions here.

Can you explain how the other custom question types work?

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

Can I customize an assessment with my company logo and color theme?

Yes! You can add your own logo and company color theme to your assessments. This is a great way to leave a positive and lasting brand impression on your candidates.

What type of support do you offer?

Our team is always here to help. After you sign up, we’ll reach out to guide you through the first steps of setting up your TestGorilla account. If you have any further questions, you can contact our support team via email, chat or call. We also offer detailed guides in our extensive Help & Inspiration Center.

What is the cost for using the B2B Lead Generation test?

You can find our pricing packages here. Sign up here to try TestGorilla today.

Can I combine the B2B Lead Generation test with other tests?

Yes. You can add up to five tests to each assessment.

Where in my recruitment process should I use the B2B Lead Generation test?

We recommend using our assessment software as a pre-screening tool at the beginning of your recruitment process. You can add a link to the assessment in your job post or directly invite candidates by email.
TestGorilla replaces traditional CV screening with a much more reliable and efficient process, designed to find the most skilled candidates earlier and faster.