This B2B Lead Generation test evaluates candidates’ technical knowledge and experience in lead generation and sales development. This online skills assessment test helps you identify candidates who are able to prospect and generate qualified sales opportunities.
Handling objections and following up
Using metrics and time management
Designing the outreach process
Sales development representatives and/or business development representatives (SDR/BDR), salespeople generating their own leads, and anyone else who generates leads for a sales team.
Generating leads and developing sales opportunities are extremely important for every fast-growing business. As part of a sales pipeline, generating leads is a foundational step, providing the first interaction with potential clients and generating most of the sales opportunities at a company.
This Lead Generation test focuses on business-to-business (B2B) opportunities conducted by a sales development representative and/or a business development representative (SDR/BDR). In many B2B instances, these persons pass along qualified sales leads to other salespeople or account executives to close deals.
The B2B Lead Generation test assesses candidates' knowledge of applying B2B lead-generation skills. These skills include objection handling via different communication channels, using metrics and time management to maximize opportunities, designing an effective outreach process, and qualifying and handing off leads to account executives and other salespeople.
Candidates who perform well on this test will have the necessary experience and knowledge to engage in the prospecting process. They will know how to get organized, identify the leads’ pain points, share the value proposition of a product or service, and convince a qualified lead of an introductory meeting with an account executive or salesperson.
Marcelo is an international sales specialist, currently leading several teams of sales and business development representatives covering Latin America, North American, Europe and Asia for a highly-valued international SaaS start-up. Marcelo’s specialties include developing and optimizing inbound and outbound sales strategies as well as coaching and mentoring junior sales representatives.
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