Shopify competencies for candidates

The right candidate will need to have a combination of skills to make the most of the Shopify platform. Let’s look at the most important ones:

• UX/UI: A good Shopify expert will create a store that’s aligned with the best practices in user experience and design. For this, they need to have a solid understanding of UX/UI.

• SEO: An online store will bring in sales only if people are able to find it. To ensure that people visit your site, the Shopify expert will have to be well-versed in SEO and optimize your store to make it easily discoverable via search engines such as Google or Bing.

• Marketing strategy: The approach “if you build it, they will come” doesn’t work in today’s hyper-competitive marketspaces. Your Shopify expert will have to create marketing strategies and marketing campaigns to attract people to the store, keep them on the site, incite them to make a purchase, and also to return.

• Copywriting: The Shopify expert you hire might also have to write copy for your online store, in tandem with your marketing team or alone. He needs to have strong copywriting skills to be able to present the products in a unique way, nudging visitors to make a purchase.

• Graphic design: To attract people’s attention, you need a beautiful online store. Candidates will need to have at least some graphic design skills to ensure that your site catches the eye of visitors.

• PHP and JavaScript: If you want your new hire to be able to use Shopify’s advanced customization tools, you’ll need a person who knows how to use the programming languages PHP and JavaScript. Even though the code on Shopify is written in Liquid, without a background in PHP and JavaScript, that will be nearly impossible.

• Strong problem-solving skills: The right candidate will have a solution-oriented mindset and be able to attack problems from a few different angles until they reach a breakthrough.

• Good self-discipline and time management: The right Shopify expert will be able to create, maintain, and manage your Shopify store, and to do that, they need to have excellent time management skills and self-discipline. The candidate will need to create a plan and stick to it, adhering to deadlines and ensuring that they’re always on track.

• Great communication skills: The ideal candidate will also have great communication skills. Internally, they will have to communicate with their peers, colleagues, and managers, using active listening and making sure that they get their message across. Externally, they will have to communicate the brand’s message and products to visitors, leads, and the general audience.