The Facebook Advertising test evaluates a candidate’s knowledge and experience in setting up and managing Facebook advertising campaigns that deliver ROI. Knowledge of best practices and hands-on experience is required to perform well on this test.
Role specific skills
- Campaign setup
- Pixel implementation
- Detailed targeting
- Performance monitoring
This test is relevant for
Social media advertising specialists, specifically those working with Facebook.
DescriptionYour Return on Ad Spend depends on those running your campaigns. Deep expertise and experience are both necessary to run them effectively and build your brand.
Social Media Advertising Specialists implement, optimize and report on your digital marketing strategies. They lead the creation and management of Facebook and Instagram ads to achieve the goals you have set. This could range from general brand awareness, to engagement with customers, to lead generation and conversion. They typically collaborate with their colleagues from digital marketing on your campaign strategy and value communication.
This test covers the full set of capabilities for candidates in these roles, from campaign set up to performance monitoring.