Deutsch English Español Français Nederlands Português

For candidates Help Log in

Public relations strategy test: Pre-employment assessment to hire the best candidates

All tests/Role specific skills/

Public Relations Strategy test

Type: Role specific skills

Time: 10 min

Languages: English

Level: Intermediate

Summary of the Public Relations Strategy test

Looking for a top public relations professional?

TestGorilla's Public Relations Strategy test will help you find PR professionals who are skilled in various areas of public relations, including press releases, pitching to the media, being successful with the organizational side of PR, and crisis PR. Our assessment evaluates their abilities in media engagement, collaboration with different departments, and dealing with public relations crises.

Covered skills

Understanding your news
Media engagement
PR and marketing
PR and the business

Use the Public Relations Strategy test to hire

Publicists, PR agency team members, public relations managers, public relations directors, and other roles that require strong public relations skills.

Preview questions

graphic image for role specific skills tests

About the Public Relations Strategy test

Whether you are on the client or the agency side, public relations is a field that demands strong skill sets from PR professionals.

A competent PR professional can collaborate with marketing and executive management partners to develop messaging and stories that will attract the right media attention. A PR pro will then be able to engage with members of the media and land positive press coverage while dealing with potentially difficult crisis situations if they arise.

This test assesses your candidates' skills in these important areas of PR work.

Subject matter expert image

This test is made by a subject-matter expert

Hugh Taylor

Hugh Taylor has over 20 years of experience in the public relations field. In addition to serving in marketing communication roles at Silicon Valley startups, Hugh was Public Relations Manager for SharePoint technologies at Microsoft from 2007 to 2008. He is now CEO of Comms Factory, a boutique public relations firm.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

What our customers are saying

TestGorilla helps me to assess engineers rapidly. Creating assessments for different positions is easy due to pre-existing templates. You can create an assessment in less than 2 minutes. The interface is intuitive and it’s easy to visualize results per assessment.

Review from

David Felipe C.

VP of engineering, mid-market (51-1000 FTE)

Any tool can have functions—bells and whistles. Not every tool comes armed with staff passionate about making the user experience positive.

The TestGorilla team only offers useful insights to user challenges, they engage in conversation.

For instance, I recently asked a question about a Python test I intended to implement. Instead of receiving “oh, that test would work perfectly for your solution,” or, “at this time we’re thinking about implementing a solution that may or may not…” I received a direct and straightforward answer with additional thoughts to help shape the solution.

I hope that TestGorilla realizes the value proposition in their work is not only the platform but the type of support that’s provided.

For a bit of context—I am a diversity recruiter trying to create a platform that removes bias from the hiring process and encourages the discovery of new and unseen talent.

Review from

High quality assessments

David B.

Chief Talent Connector, small business (50 or fewer FTE)

Use TestGorilla to hire the best faster, easier and bias-free

Our screening tests identify the best candidates and make your hiring decisions faster, easier, and bias-free.

Learn how each candidate performs on the job using our library of 400+ scientifically validated tests.

Test candidates for job-specific skills like coding or digital marketing, as well as general skills like critical thinking. Our unique personality and culture tests allow you to get to know your applicants as real people – not just pieces of paper.

Watch what TestGorilla can do for you

Create high-quality assessments, fast

Building assessments is a breeze with TestGorilla. Get started with these simple steps.

Building assessments is quick and easy with TestGorilla. Just pick a name, select the tests you need, then add your own custom questions.

You can customize your assessments further by adding your company logo, color theme, and more. Build the assessment that works for you.

View a sample report

The Public Relations Strategy test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

Download sample report

FAQs

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

Related tests

New test

Data-Driven Decision Making

This data-driven decision-making test evaluates candidates' ability to leverage data in business settings. This screening test will help hire professionals across industries who must make decisions based on data insights.

10 min

New test

Conversion Rate Optimization

This Conversion Rate Optimization test evaluates candidates’ knowledge of conversion rate optimization (CRO). This screening test will help hire CRO analysts who are well-versed in CRO research and tools.

10 min

New test

Human-Computer Interaction Design

This Human-Computer Interaction Design test assesses candidates' skills in creating user-friendly interfaces. It aids in hiring experts who enhance user experience and innovation.

10 min

New test

Performance Management

This Performance Management test evaluates a candidate’s ability to appraise performance, give feedback, and manage performance fairly. This screening test will help you hire professionals who can manage performance.

10 min

Instagram Marketing

This Instagram Marketing test evaluates candidates’ knowledge of Instagram and the tools it provides to grow a brand’s Instagram profile organically. This screening test will help you hire social media managers who can build up your brand on Instagram.

10 min

Risk Management

This Risk Management test evaluates a candidate’s ability to identify, assess, and mitigate business risks. This screening test will help you hire experts who can enhance decision-making and ensure continuous improvement and organizational resilience.

10 min

Network Engineering

This Network Engineering test assesses candidates' proficiency in effective network management. This screening test will help you hire network engineers who can improve your business’ security, reliability, performance, and efficiency.

10 min

Store First-Line Management

This Store First-Line Management test evaluates a candidate’s ability to lead and optimize retail operations. This screening test will help you hire experts who ensure efficient teams, outstanding customer service, and strategic business growth.

10 min

AI Product Manager

This test evaluates a candidate’s ability to/knowledge of AI product management. This screening test will help you hire AI product managers who can confidently lead the building, launching, and scaling of AI products.

10 min

Computer Networking Fundamentals

The Computer Networking Fundamentals test covers intermediate-level knowledge of networking and protocols. The test assesses working knowledge of various networks, transmission media and routers, and troubleshooting minor networking issues.

10 min