Market Analysis test: Pre-employment screening assessment to hire the best candidates

Summary of the Market Analysis test

This Market Analysis test evaluates a candidate’s ability to understand and interpret market factors to optimize marketing and business decisions. This screening test will help you hire market analysts with helpful insights for vital strategic decisions.

Covered skills

Applying business concepts to market scenarios
Gathering and processing information
Interpreting consumer behavior and psychology

Use the Market Analysis test to hire

Market analysts, market researchers, marketing officers, marketing consultants, economic advisors, business developers, policy officers, and anyone else who needs to understand markets.

Type

Role specific skills

Time

10 min

Languages

English

Level

Intermediate

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About the Market Analysis test

Market analysis examines the interplay of various market factors within a defined market to identify strengths, weaknesses, opportunities, and threats for particular business decisions. Hiring skilled and effective market research analysts can help position your company as a market leader or maintain your company’s competitive advantage. Creative market analysts can also help you understand how to transform unexpected problems into opportunistic benefits.

This Market Analysis test evaluates candidates’ abilities to apply business concepts to various market scenarios. These scenarios are based on realistic case studies that a market analyst will encounter. This test evaluates candidates’ abilities to gather and process information related to market analysis.

A skilled market research analyst will know how to see the big picture by focusing on key information (and knowing how to find it) instead of getting bogged down in unimportant details. Perhaps more importantly, the hiring test evaluates candidates’ abilities to interpret consumer behavior and psychology. A successful market analyst can put themselves into the consumer’s mind to understand and predict outcomes.

This screening test will help you identify market analysts who translate the skills in the covered areas into results you will witness firsthand in your business.

The test is made by a subject-matter expert

Dan S.

Dan is an insightful and skilled market analyst with more than six years of experience working in-house for a large, multinational company. Dan also provides private consulting services for clients around the world. Dan holds multiple advanced degrees in International Relations and Public Policy and has additional academic experience lecturing and developing instructional materials for two prestigious universities in Germany.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

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FAQs

What is the difference between an assessment and a test?

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

Can I add my own questions to an assessment?

Yes! Custom questions are great for testing candidates in your own unique way. We support the following question types: video, multiple-choice, coding, file upload, and essay. Besides adding your own custom questions, you can also create your own tests.

How do video questions work?

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now." You can learn more about video questions here.

Can you explain how the other custom question types work?

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

Can I customize an assessment with my company logo and color theme?

Yes! You can add your own logo and company color theme to your assessments. This is a great way to leave a positive and lasting brand impression on your candidates.

What type of support do you offer?

Our team is always here to help. After you sign up, we’ll reach out to guide you through the first steps of setting up your TestGorilla account. If you have any further questions, you can contact our support team via email, chat or call. We also offer detailed guides in our extensive Help & Inspiration Center.

What is the cost for using the Market Analysis test?

You can find our pricing packages here. Sign up here to try TestGorilla today.

Can I combine the Market Analysis test with other tests?

Yes. You can add up to five tests to each assessment.

Where in my recruitment process should I use the Market Analysis test?

We recommend using our assessment software as a pre-screening tool at the beginning of your recruitment process. You can add a link to the assessment in your job post or directly invite candidates by email.
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