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B2C Growth Marketing (Ecommerce) test: Pre-employment screening assessment to hire the best candidates

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B2C Growth Marketing (Ecommerce) test
Type: Role specific skills
Time: 10 min
Languages: English
Level: Intermediate

Summary of the B2C Growth Marketing (Ecommerce) test

This Growth Marketing test evaluates the depth and breadth of candidates’ multi-domain marketing knowledge and their ability to diagnose growth barriers, develop growth plans, and implement them for a B2C or an eCommerce business.

Covered skills

  • Growth problems and diagnostics

  • Growth gaps, planning, and analytics

  • Funnel management, growth levers, and marketing channels

  • Testing and conversion optimization

Use the B2C Growth Marketing (Ecommerce) test to hire

Growth marketers and managers in B2C and/or eCommerce businesses, as well as anyone else who needs growth marketing skills

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About the B2C Growth Marketing (Ecommerce) test

If your organization is in a competitive market and is aiming for growth, creating a new revenue center, or is launching a new product, you will need help from a new breed of marketing professionals: growth marketers.

Growth marketers bring deep experience in multiple areas of marketing. They possess the power to analyze and improve your entire digital footprint, end-to-end customer journey, and shopping cart experience while pinpointing key weaknesses and optimization opportunities – large and small - to help you reach your goals.

Growth marketing is frequently a driver of digital transformation, helping you become more humble and agile as an organization, addressing strategic and tactical needs, identifying and closing weaknesses related to strategy or tactical channel implementation across primary B2C channels.

Candidates who perform well on this test have the breadth and depth of knowledge across multiple marketing specialties, rounding into a comprehensive marketing generalist profile. They approach problem-solving pragmatically and possess hands-on technical skills, such as optimization, testing, and experimental design.

Find out which candidate is an ultimate growth marketing machine. As a senior team member, a growth marketer brings a complete skill set across multiple marketing disciplines, can understand and analyze any part of the funnel, devise a plan to improve any metric from any channel, and help implement them using advanced skills in several specific channels.

The test is made by a subject-matter expert

Olena D.

Olena Danilchenko is a senior marketing strategist with 25+ years of international experience building and growing highly performing marketing and consulting teams in F500, innovative startups, Digital Marketing Agencies, Big 4 Consulting, and finally, her own US-based advisory practice.

Olena’s strategic, customer-centric, and comprehensive omni-channel approach to growth hacking and conversion optimization helps clients around the world increase their marketing ROI and achieve their goals.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject.

Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

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View a sample report

The B2C Growth Marketing (Ecommerce) test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

What is a Growth Marketing test? How will it help you?

The B2C Growth Marketing (Ecommerce) test is a pre-employment skills assessment that helps you evaluate your candidates and identify those with the necessary growth marketing skills to succeed in your organization’s open role.

Growth marketing focuses on strategies and tactics in the marketing space that help to generate business growth. Such professionals focus on penetrating new markets, launching new products, attracting new customers, or simply improving conversion rates.

It’s not easy to find a suitable growth marketer in today’s marketplace. Not only is the competition fierce but internal hiring processes often create obstacles to finding the right candidates. Some of the key hiring problems include:

Limited candidate pool: Your hiring managers may need to go through hundreds of CVs just to find candidates that might be qualified for the role. Many applicants today use the “shotgun” approach, sending their resumes to as many companies as possible and hoping that something sticks. Hiring managers are as a result swamped with reviewing resumes while great candidates fall through the cracks. And even if your hiring managers do shortlist some candidates, you can never be sure if they’re the right ones.

Hiring bias: A shortlist of great candidates is always great news, but how can you be sure if that shortlist is based on candidates’ competencies or on the hiring manager’s unconscious bias? Even if the hiring manager is aware of the unconscious biases, they can still fall prey to them.

Resume dependence: Most hiring managers go through an endless number of CVs. And they’re not sure if they’re assessing the candidates’ growth marketing (B2C/eCommerce) skills or their CV writing skills.

The solution to the problem? Pre-employment tests.

What will you be evaluating with the B2C Growth Marketing (Ecommerce) test?

The B2C Growth Marketing (Ecommerce) test ensures that you’re no longer assessing CV writing skills but actual growth marketing skills that the candidates need to succeed in the role.

The B2C Growth Marketing (Ecommerce) test takes 10 minutes to complete, and it’s geared toward candidates with an intermediate level of growth marketing skills. It will evaluate candidates on the following elements of growth marketing:

• Growth problems and diagnostics

• Growth gaps, planning, and analytics

• Funnel management, growth levers, and marketing channels

• Testing and conversion optimization

Look for candidates who perform well on the test since that means they have the necessary growth marketing skills to do the job successfully. Growth marketing requires in-depth knowledge of multiple marketing areas, and candidates who score well on the test can demonstrate those skills. The test works wonders when hiring for roles such as growth marketers and managers in B2C and/or eCommerce businesses or any other positions that require in-depth marketing (and growth marketing) knowledge, skills, and experience.

The test results will enable you to make an informed hiring decision. And crucially, this data is bias-free and objective. Let’s take a look at all the ways how pre-employment tests can help you in the hiring process.

Use this B2C Growth Marketing (Ecommerce) test for skills-based hiring

When you use the B2C Growth Marketing (Ecommerce) pre-employment test, you will solve many problems in your hiring process:

Hundreds of applications: Usually, it’s the hiring managers who are getting swamped with all the CVs and resumes that they receive from candidates. There are hundreds of resumes to go over and it takes hiring managers hours upon hours to do so. However, when you use a pre-employment test like the Growth Marketing (Ecommerce) test, you will eliminate the need to go over CVs. With a pre-employment test, the hiring manager simply sends the test with a single click to all of the candidates and then waits for the results.

Hiring bias: Once the hiring manager sends the pre-employment tests to their candidates, they will simply wait for the results to come back and then evaluate the test results. With TestGorilla, it’s quite easy to evaluate the results since they’re numerical so the hiring manager can easily compare candidates to see who did better on the same test. With pre-employment tests, you will completely eliminate unconscious biases from the hiring process.

Reliance on resumes: Pre-employment tests will completely eliminate the need to do CV screening. With CV screening, your hiring managers are basically assessing the candidates’ abilities to write CVs, instead of the skills they will use on their job. So when you implement pre-employment tests like the B2C Growth Marketing (Ecommerce) test in your hiring process, you will no longer have to rely on resumes and CVs to screen candidates.

This is a tried and tested process at TestGorilla; we’ve already helped more than 6,000 companies implement pre-employment testing in their hiring processes. Some of our most satisfied clients have been Sony, PepsiCo, and H&M.

Don’t leave your hiring process to chance; use a pre-employment test and hire the best possible talent.

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