Email marketing online test: Pre-employment skills assessment to hire top candidates

Use our Email marketing test to hire the best

The email marketing skills test evaluates candidates’ understanding of and ability to plan, execute, analyze, and optimize an email marketing campaign. The pre-employment test helps you identify candidates with overall comprehension of best practices and practical experience.

Covered skills

Email marketing basics
Strategy creation
Campaign implementation
Email marketing analytics

Use the Email marketing test to hire

Email marketing managers, online marketers, growth marketers, marketing managers, and other roles that require email marketing skills.

Type

Role specific skills

Time

10 min

Languages

English

Level

Intermediate

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About the Email marketing test

Email marketing plays a crucial role in building strong, lasting, meaningful, and profitable relationships between your brand and your current and prospective customers. More than a medium to delivery (sales) messages, email marketing is one of the most direct ways you can engage with your subscribers, deliver value, and build rapport with your audience.

This email marketing test assesses candidates' skills in email marketing basics and their skill in creating email marketing strategies based on business goals. It also evaluates their skills in implementing campaigns successfully and working with analytics to understand results and fine-tune their plans.

Candidates who perform well on this test have experience with managing email marketing campaigns and understand how and when to communicate with an audience. They can utilize A/B testing to improve results and can analyze data to make decisions on how to run campaigns. They also have a strong grasp of the role of branding in email marketing communications and understand how to utilize tone, graphics, colors, and other elements to keep your company communications on brand.

The test is made by a subject-matter expert

Sarah S.

As the founder of the remote digital marketing agency J+S Digital Group, Sarah brings more than eight years of first-hand knowledge into every service she provides—from email marketing to web design to data analytics. Having worked with businesses across the US in a variety of industries, Sarah knows what it takes to resonate with any audience.
In addition to having lived all over the US (but currently in Ohio) Sarah has also traveled across Africa, Central America, and Europe.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

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Test candidates for job-specific skills like coding or digital marketing, as well as general skills like critical thinking. Our unique personality and culture tests allow you to get to know your applicants as real people – not just pieces of paper.

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Give all applicants an equal, unbiased opportunity to showcase their skills with our data-driven and performance-based ranking system.

With TestGorilla, you’ll get the best talent from all walks of life, allowing for a stronger, more diverse workplace.

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Our short, customizable assessments and easy-to-use interface can be accessed from any device, with no login required.

Add your company logo, color theme, and more to leave a lasting impression that candidates will appreciate.

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Building assessments is quick and easy with TestGorilla. Just pick a name, select the tests you need, then add your own custom questions.

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Send email invites directly from TestGorilla, straight from your ATS, or connect with candidates by sharing a direct link.

Have a long list of candidates? Easily send multiple invites with a single click. You can also customize your email invites.

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Discover your strongest candidates with TestGorilla’s easy-to-read output reports, rankings, and analytics.

Easily switch from a comprehensive overview to a detailed analysis of your candidates. Then, go beyond the data by watching personalized candidate videos.

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View a sample report

The Email marketing test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

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FAQs

What is the difference between an assessment and a test?

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

Can I add my own questions to an assessment?

Yes! Custom questions are great for testing candidates in your own unique way. We support the following question types: video, multiple-choice, coding, file upload, and essay. Besides adding your own custom questions, you can also create your own tests.

How do video questions work?

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now." You can learn more about video questions here.

Can you explain how the other custom question types work?

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

Can I customize an assessment with my company logo and color theme?

Yes! You can add your own logo and company color theme to your assessments. This is a great way to leave a positive and lasting brand impression on your candidates.

What type of support do you offer?

Our team is always here to help. After you sign up, we’ll reach out to guide you through the first steps of setting up your TestGorilla account. If you have any further questions, you can contact our support team via email, chat or call. We also offer detailed guides in our extensive Help & Inspiration Center.

What is the cost for using the Email marketing test?

You can find our pricing packages here. Sign up here to try TestGorilla today.

Can I combine the Email marketing test with other tests?

Yes. You can add up to five tests to each assessment.

Where in my recruitment process should I use the Email marketing test?

We recommend using our assessment software as a pre-screening tool at the beginning of your recruitment process. You can add a link to the assessment in your job post or directly invite candidates by email. TestGorilla replaces traditional CV screening with a much more reliable and efficient process, designed to find the most skilled candidates earlier and faster.

Email marketing