The email marketing skills test evaluates candidates’ understanding of and ability to plan, execute, analyze, and optimize an email marketing campaign. The pre-employment test helps you identify candidates with overall comprehension of best practices and practical experience.
Email marketing basics
Email marketing analytics
Email marketing managers, online marketers, growth marketers, marketing managers, and other roles that require email marketing skills.
Email marketing plays a crucial role in building strong, lasting, meaningful, and profitable relationships between your brand and your current and prospective customers. More than a medium to delivery (sales) messages, email marketing is one of the most direct ways you can engage with your subscribers, deliver value, and build rapport with your audience.
This email marketing test assesses candidates' skills in email marketing basics and their skill in creating email marketing strategies based on business goals. It also evaluates their skills in implementing campaigns successfully and working with analytics to understand results and fine-tune their plans.
Candidates who perform well on this test have experience with managing email marketing campaigns and understand how and when to communicate with an audience. They can utilize A/B testing to improve results and can analyze data to make decisions on how to run campaigns. They also have a strong grasp of the role of branding in email marketing communications and understand how to utilize tone, graphics, colors, and other elements to keep your company communications on brand.
As the founder of the remote digital marketing agency J+S Digital Group, Sarah brings more than eight years of first-hand knowledge into every service she provides—from email marketing to web design to data analytics. Having worked with businesses across the US in a variety of industries, Sarah knows what it takes to resonate with any audience.In addition to having lived all over the US (but currently in Ohio) Sarah has also traveled across Africa, Central America, and Europe.
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The Email marketing test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.