More about the TestGorilla Email Marketing test

Discover the science behind this test and check out the recommended tests you may find useful alongside it in an assessment.

Scroll down for the latest validity study and suggested additional tests.

Back to the Email Marketing test page

Available languages:
English, Dutch, French, German, Spanish

Clock icon

Administration time:

10 minutes

Slider icon

Difficulty level:


Intermediate

List icon

Number of questions:


16 questions per test, 91 in the test bank

happy woman with large earrings

Scoring benchmarks

Benchmarks are available for various education levels (ranging from some high school education to Master’s degree or higher), business functions (from administrative to software development), and seniority levels (junior to senior).

Psychometric properties of the Email Marketing test

The metrics reported below are based on a sample size (N) of at least 1,000 candidates unless indicated otherwise.

Reliability: Cronbach’s alpha coefficient = .62

Face validity: Candidates rated this test as accurately measuring their skills (average score of 3.97 out of 5.00).

Criterion-related validity: Candidates with higher scores on this test received higher average ratings from the hiring team during the selection process (r =.30, N = 606).

For an in-depth look at interpreting test fact sheets, please read our Science series articles:

How to interpret test fact sheets (part 1): Reliability

How to interpret test fact sheets (part 2): Validity

For an explanation of the various terms, please refer to our Science glossary.

Use these tests with the Email Marketing test

We believe that multi-measure testing is essential in a holistic hiring process because it examines the candidate as a whole, including technical skills, soft skills, and personality. Below are some tests we recommend using alongside the Email Marketing test.

Problem Solving

This Problem Solving test evaluates candidates’ ability to define problems and analyze data and textual information to make correct decisions. This test helps you identify candidates who use analytical skills to evaluate and respond to complex situations.
9 min

Typing Speed (Capitalization and Punctuation)

Assess candidates’ typing speed with our comprehensive Typing Speed (Capitalization and Punctuation) test. Designed to evaluate the skills and aptitude of job applicants for office roles, this test measures the number of words per minute (WPM) accurately. With randomly selected paragraphs featuring capitalization and punctuation challenges, it provides a reliable assessment of candidates’ attention to detail and accuracy.
2 min

Google Analytics

This Google Analytics 4 (GA4) test evaluates a candidate's data analysis, tracking, integration, and reporting ability. This screening test will help you hire GA4 experts who can enhance your marketing efforts and drive data-driven decision-making.
10 min
Popular

Culture add

This culture add test assesses how a candidate’s values and behaviors align with your organization values and the behaviors that would make your ideal hire successful in a specific role, based on a customized survey you fill out.
10 min
Happy woman with glasses

Use TestGorilla to discover top candidates

Unlock the power of successful hiring! Streamline your hiring process, make informed decisions, and build a team that drives success. Begin your journey to a stronger team – use our Email Marketing test in your assessment and find your future top performers.