Content strategy test: Pre-employment screening assessment to hire the best candidates

Summary of the Content strategy test

This content strategy test evaluates a candidate’s ability to resonate with the right audience and grow qualified traffic that converts through content. This hiring test will help you hire content marketers who are skilled in strategic thinking.

Covered skills

  • Using content for conversion

  • Findability & distribution

  • Measuring & driving performance

Use the Content strategy test to hire

content strategists, content marketing managers, heads of content, directors of content, and other roles that require a strong grasp of content strategy knowledge

Type

Role specific skills

Time

10 min

Languages

English

Level

Intermediate

About the Content strategy test

An exemplary content strategist increases customer engagement and sales by leveraging content to nurture every stage of the customer journey. Search-optimized content is a brand’s first impression with their target audience. Mid-funnel content keeps prospects engaged, building trust and encouraging conversion. At the bottom of the funnel, content can be a valuable tool to enable sales and increase customer retention.

This content strategy test evaluates candidates’ abilities to use content for conversion, to increase findability and distribution of content, and to measure and drive performance of content.

This screening test will help you identify content strategists who translate these skills into results you will see firsthand in your business. Candidates who do well on this screening test can approach content strategically to achieve business targets, resonate with the right audience, use search engine optimization (SEO) effectively, build on successes, and pivot after failed experiments.

This test is aimed at candidates with two to three years of experience in content strategy and who can easily strategize to grow qualified traffic that will convert.

The test is made by a subject-matter expert

Taylor Coil

Taylor, an experienced Senior Strategist and Director of Marketing, has built content strategies for some of the most innovative companies in tech and ecommerce. Her work has led her to speaking on industry stages like MozCon, Lifecycle, and Growcommerce. When she's not writing briefs or building attribution models, she's probably getting lost in the woods.

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FAQs

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