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Content Strategy

Content Strategy test

Type: Role specific skills

Time: 10 min

Languages: English, Dutch, French, German, Spanish

Level: Intermediate

Summary of the Content Strategy test

This Content Strategy test evaluates a candidate’s ability to resonate with the right audience and grow qualified traffic that converts through content. This hiring test will help you hire content marketers who are skilled in strategic thinking.

Covered skills

Using content for conversion
Findability & distribution
Measuring & driving performance

Use the Content Strategy test to hire

Content strategists, content marketing managers, heads of content, directors of content, and other roles that require a strong grasp of content strategy knowledge

Preview questions

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About the Content Strategy test

An exemplary content strategist increases customer engagement and sales by leveraging content to nurture every stage of the customer journey. Search-optimized content is a brand’s first impression with their target audience. Mid-funnel content keeps prospects engaged, building trust and encouraging conversion. At the bottom of the funnel, content can be a valuable tool to enable sales and increase customer retention.

This Content Strategy test evaluates candidates’ abilities to use content for conversion, to increase findability and distribution of content, and to measure and drive performance of content.

This screening test will help you identify content strategists who translate these skills into results you will see firsthand in your business. Candidates who do well on this screening test can approach content strategically to achieve business targets, resonate with the right audience, use search engine optimization (SEO) effectively, build on successes, and pivot after failed experiments.

This test is aimed at candidates with two to three years of experience in content strategy and who can easily strategize to grow qualified traffic that will convert.

Explore the test science

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The test is made by a subject-matter expert

Taylor Coil

Taylor, an experienced Senior Strategist and Director of Marketing, has built content strategies for some of the most innovative companies in tech and ecommerce. Her work has led her to speaking on industry stages like MozCon, Lifecycle, and Growcommerce.

When she's not writing briefs or building attribution models, she's probably getting lost in the woods.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject.

Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

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The Content Strategy test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

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FAQs

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

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