Content strategy test: Pre-employment screening assessment to hire the best candidates

Use our Content strategy test to hire the best

This content strategy test evaluates a candidate’s ability to resonate with the right audience and grow qualified traffic that converts through content. This hiring test will help you hire content marketers who are skilled in strategic thinking.

Covered skills

Using content for conversion
Findability & distribution
Measuring & driving performance

Use the Content strategy test to hire

content strategists, content marketing managers, heads of content, directors of content, and other roles that require a strong grasp of content strategy knowledge

Type

Role specific skills

Time

10 min

Languages

English

Level

Intermediate

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About the Content strategy test

An exemplary content strategist increases customer engagement and sales by leveraging content to nurture every stage of the customer journey. Search-optimized content is a brand’s first impression with their target audience. Mid-funnel content keeps prospects engaged, building trust and encouraging conversion. At the bottom of the funnel, content can be a valuable tool to enable sales and increase customer retention.

This content strategy test evaluates candidates’ abilities to use content for conversion, to increase findability and distribution of content, and to measure and drive performance of content.

This screening test will help you identify content strategists who translate these skills into results you will see firsthand in your business. Candidates who do well on this screening test can approach content strategically to achieve business targets, resonate with the right audience, use search engine optimization (SEO) effectively, build on successes, and pivot after failed experiments.

This test is aimed at candidates with two to three years of experience in content strategy and who can easily strategize to grow qualified traffic that will convert.

The test is made by a subject-matter expert

Taylor Coil

Taylor, an experienced Senior Strategist and Director of Marketing, has built content strategies for some of the most innovative companies in tech and ecommerce. Her work has led her to speaking on industry stages like MozCon, Lifecycle, and Growcommerce. When she's not writing briefs or building attribution models, she's probably getting lost in the woods.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

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Add your company logo, color theme, and more to leave a lasting impression that candidates will appreciate.

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Building assessments is quick and easy with TestGorilla. Just pick a name, select the tests you need, then add your own custom questions.

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Easily switch from a comprehensive overview to a detailed analysis of your candidates. Then, go beyond the data by watching personalized candidate videos.

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View a sample report

The Content strategy test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

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FAQs

What is the difference between an assessment and a test?

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

Can I add my own questions to an assessment?

Yes! Custom questions are great for testing candidates in your own unique way. We support the following question types: video, multiple-choice, coding, file upload, and essay. Besides adding your own custom questions, you can also create your own tests.

How do video questions work?

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now." You can learn more about video questions here.

Can you explain how the other custom question types work?

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

Can I customize an assessment with my company logo and color theme?

Yes! You can add your own logo and company color theme to your assessments. This is a great way to leave a positive and lasting brand impression on your candidates.

What type of support do you offer?

Our team is always here to help. After you sign up, we’ll reach out to guide you through the first steps of setting up your TestGorilla account. If you have any further questions, you can contact our support team via email, chat or call. We also offer detailed guides in our extensive Help & Inspiration Center.

What is the cost for using the Content strategy test?

You can find our pricing packages here. Sign up here to try TestGorilla today.

Can I combine the Content strategy test with other tests?

Yes. You can add up to five tests to each assessment.

Where in my recruitment process should I use the Content strategy test?

We recommend using our assessment software as a pre-screening tool at the beginning of your recruitment process. You can add a link to the assessment in your job post or directly invite candidates by email.
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