Content Strategy
Summary of the Content Strategy test
This Content Strategy test evaluates a candidate’s ability to resonate with the right audience and grow qualified traffic that converts through content. This hiring test will help you hire content marketers who are skilled in strategic thinking.
Covered skills
Using content for conversion
Findability & distribution
Measuring & driving performance
Use the Content Strategy test to hire
Content strategists, content marketing managers, heads of content, directors of content, and other roles that require a strong grasp of content strategy knowledge
About the Content Strategy test
An exemplary content strategist increases customer engagement and sales by leveraging content to nurture every stage of the customer journey. Search-optimized content is a brand’s first impression with their target audience. Mid-funnel content keeps prospects engaged, building trust and encouraging conversion. At the bottom of the funnel, content can be a valuable tool to enable sales and increase customer retention.
This Content Strategy test evaluates candidates’ abilities to use content for conversion, to increase findability and distribution of content, and to measure and drive performance of content.
This screening test will help you identify content strategists who translate these skills into results you will see firsthand in your business. Candidates who do well on this screening test can approach content strategically to achieve business targets, resonate with the right audience, use search engine optimization (SEO) effectively, build on successes, and pivot after failed experiments.
This test is aimed at candidates with two to three years of experience in content strategy and who can easily strategize to grow qualified traffic that will convert.
The test is made by a subject-matter expert
TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation.Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject.
Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.
Taylor Coil
Taylor, an experienced Senior Strategist and Director of Marketing, has built content strategies for some of the most innovative companies in tech and ecommerce. Her work has led her to speaking on industry stages like MozCon, Lifecycle, and Growcommerce.
When she's not writing briefs or building attribution models, she's probably getting lost in the woods.
Reliability: Cronbach’s alpha coefficient = .61
Face validity: Candidates rated this test as accurately measuring their skills (average score of 3.88 out of 5.00).
Criterion-related validity: Candidates with higher scores on this test received higher average ratings from the hiring team during the selection process (r = .3, N = 573).
For an in-depth look at interpreting test results, please take a look at our Science series articles: How to interpret test fact sheets (part 1): Reliability, and How to interpret test fact sheets (part 2): Validity.
For an explanation of the various terms, please refer to our Science glossary.
Reliability and validity | Sufficient data available | Analyses and checks conducted | Outcome |
|---|---|---|---|
Reliability | ✔ | ✔ | Acceptable |
Content validity | ✔ | ✔ | Acceptable |
Face validity | ✔ | ✔ | Acceptable |
Construct validity | ✔ | ✔ | Acceptable |
Criterion-related validity | ✔ | ✔ | Acceptable |
Group differences | |||
Age differences | Pending | Pending | Pending |
Gender differences | ✔ | ✔ | Acceptable |
Ethnicity differences | Pending | Pending | Pending |
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The Content Strategy test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.