Market research test: Pre-employment screening assessment for hiring the best candidates

Summary of the Market research test

This online market research skills test will evaluate candidates’ judgment and experience in carrying out the market research process, from planning to data presentation. This pre-employment skills test helps you identify candidates who have been in this role for several years.

Covered skills

  • Research initiation and planning

  • Quantitative research methodologies implementation

  • Comprehensive execution of qualitative research methods

  • Gathering and sharing the data

Use the Market research test to hire

Market research managers, market research analysts, research associates, market research project managers, research executives


Role specific skills


10 min





About the Market research test

Information and data provide valuable insights, from acquiring a better perspective of the business landscape to a deep understanding of the needs of consumers to surpass the competition. Market research allows us to uncover opportunities and highlight information that will be used for decision-making and business strategy.

This market research test is created for candidates with an intermediate level, which evaluates their knowledge and criteria throughout the research process. The questions are focused on the initiation and planning of the research, the application of different methodologies, and the acquisition and management of data to present recommendations.

Candidates who perform well on this test have demonstrated knowledge and practical experience in marketing research. They know how to define the problem and the objectives, design and conduct the research, have technical knowledge of quantitative and qualitative methodologies, and prepare and present data. The test ensures that these candidates have the skills necessary for your company to reap the benefits of properly executed marketing research.

The test is made by a subject-matter expert

Guillermo A.

Guillermo has worked in marketing for more than 6 years, focusing on marketing strategies, data analysis and market research. Currently, he manages Business-to-Business brand portfolios across multiple countries. He has an MBA in business strategy, and recently completed an executive certification from Northwestern Kellogg University. When he’s not at work, he surfs, rides his motorcycle, and travels internationally. He’s visited more than 20 countries and looks forward to visiting even more!

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

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Review from G2

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