Market research test: Pre-employment screening assessment for hiring the best candidates

Summary of the Market research test

This online market research skills test will evaluate candidates’ judgment and experience in carrying out the market research process, from planning to data presentation. This pre-employment skills test helps you identify candidates who have been in this role for several years.

Covered skills

Research initiation and planning
Quantitative research methodologies implementation
Comprehensive execution of qualitative research methods
Gathering and sharing the data

Use the Market research test to hire

Market research managers, market research analysts, research associates, market research project managers, research executives

Type

Role specific skills

Time

10 min

Languages

English

Level

Intermediate

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About the Market research test

Information and data provide valuable insights, from acquiring a better perspective of the business landscape to a deep understanding of the needs of consumers to surpass the competition. Market research allows us to uncover opportunities and highlight information that will be used for decision-making and business strategy.

This market research test is created for candidates with an intermediate level, which evaluates their knowledge and criteria throughout the research process. The questions are focused on the initiation and planning of the research, the application of different methodologies, and the acquisition and management of data to present recommendations.

Candidates who perform well on this test have demonstrated knowledge and practical experience in marketing research. They know how to define the problem and the objectives, design and conduct the research, have technical knowledge of quantitative and qualitative methodologies, and prepare and present data. The test ensures that these candidates have the skills necessary for your company to reap the benefits of properly executed marketing research.

The test is made by a subject-matter expert

Guillermo A.

Guillermo has worked in marketing for more than 6 years, focusing on marketing strategies, data analysis and market research. Currently, he manages Business-to-Business brand portfolios across multiple countries. He has an MBA in business strategy, and recently completed an executive certification from Northwestern Kellogg University. When he’s not at work, he surfs, rides his motorcycle, and travels internationally. He’s visited more than 20 countries and looks forward to visiting even more!

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

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The Market research test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

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FAQs

What is the difference between an assessment and a test?

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

Can I add my own questions to an assessment?

Yes! Custom questions are great for testing candidates in your own unique way. We support the following question types: video, multiple-choice, coding, file upload, and essay. Besides adding your own custom questions, you can also create your own tests.

How do video questions work?

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now." You can learn more about video questions here.

Can you explain how the other custom question types work?

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

Can I customize an assessment with my company logo and color theme?

Yes! You can add your own logo and company color theme to your assessments. This is a great way to leave a positive and lasting brand impression on your candidates.

What type of support do you offer?

Our team is always here to help. After you sign up, we’ll reach out to guide you through the first steps of setting up your TestGorilla account. If you have any further questions, you can contact our support team via email, chat or call. We also offer detailed guides in our extensive Help & Inspiration Center.

What is the cost for using the Market research test?

You can find our pricing packages here. Sign up here to try TestGorilla today.

Can I combine the Market research test with other tests?

Yes. You can add up to five tests to each assessment.

Where in my recruitment process should I use the Market research test?

We recommend using our assessment software as a pre-screening tool at the beginning of your recruitment process. You can add a link to the assessment in your job post or directly invite candidates by email.
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