This online market research skills test will evaluate candidates’ judgment and experience in carrying out the market research process, from planning to data presentation. This pre-employment skills test helps you identify candidates who have been in this role for several years.
Research initiation and planning
Quantitative research methodologies implementation
Comprehensive execution of qualitative research methods
Gathering and sharing the data
Market research managers, market research analysts, research associates, market research project managers, research executives
Information and data provide valuable insights, from acquiring a better perspective of the business landscape to a deep understanding of the needs of consumers to surpass the competition. Market research allows us to uncover opportunities and highlight information that will be used for decision-making and business strategy.
This market research test is created for candidates with an intermediate level, which evaluates their knowledge and criteria throughout the research process. The questions are focused on the initiation and planning of the research, the application of different methodologies, and the acquisition and management of data to present recommendations.
Candidates who perform well on this test have demonstrated knowledge and practical experience in marketing research. They know how to define the problem and the objectives, design and conduct the research, have technical knowledge of quantitative and qualitative methodologies, and prepare and present data. The test ensures that these candidates have the skills necessary for your company to reap the benefits of properly executed marketing research.
Guillermo has worked in marketing for more than 6 years, focusing on marketing strategies, data analysis and market research. Currently, he manages Business-to-Business brand portfolios across multiple countries. He has an MBA in business strategy, and recently completed an executive certification from Northwestern Kellogg University. When he’s not at work, he surfs, rides his motorcycle, and travels internationally. He’s visited more than 20 countries and looks forward to visiting even more!
TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.
TestGorilla helps me to assess engineers rapidly. Creating assessments for different positions is easy due to pre-existing templates. You can create an assessment in less than 2 minutes. The interface is intuitive and it’s easy to visualize results per assessment.
VP of Engineering, Mid-Market (51-1000 emp.)
Any tool can have functions—bells and whistles. Not every tool comes armed with staff passionate about making the user experience positive.
The TestGorilla team only offers useful insights to user challenges, they engage in conversation.
For instance, I recently asked a question about a Python test I intended to implement. Instead of receiving “oh, that test would work perfectly for your solution,” or, “at this time we’re thinking about implementing a solution that may or may not…” I received a direct and straightforward answer with additional thoughts to help shape the solution.
I hope that TestGorilla realizes the value proposition in their work is not only the platform but the type of support that’s provided.
For a bit of context—I am a diversity recruiter trying to create a platform that removes bias from the hiring process and encourages the discovery of new and unseen talent.
Chief Talent Connector, Small-Business (50 or fewer emp.)
Our screening tests identify the best candidates and make your hiring decisions faster, easier, and bias-free.
Building assessments is a breeze with TestGorilla. Get started with these simple steps.
The Market research test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.