Growth is a word that gets thrown around a lot, but it has ultimately become synonymous with success. The position of growth marketing manager is relatively new, having been recently established in line with the modern, data-driven world.
However, growth marketers are becoming increasingly sought after, as shown by the significant rise in search results for “growth marketing” in the past decade.
So, what’s the difference between growth marketing and marketing?
A growth marketer uses statistics and data to retain customers while also reaching new markets to enhance a company’s revenue.
Their work is mostly digital since they strive to optimize your business for the digital age and reach as far into the consumer population as possible.
The use of the term “growth” has been a little controversial among marketers, especially since the introduction of “growth hackers” – businesses that promise quick fixes to skyrocket your organization’s growth rate.
But these so-called “hackers” are sometimes detrimental to your success. This is because sustainable growth is a gradual process and not necessarily something that can be accomplished with a few simple steps.
Therefore, a good growth marketing manager understands how to solidify a company’s growth and ensure a consistent stream of positive progress.
Hiring a growth marketer or strategist is critical for any modern organization, but finding the right candidate for this job can be difficult, especially when you feel out of your depth as a recruiter.
In this article, we’ll take a look at several different aspects of hiring a growth marketing manager, including: essential skills, average salary, and how to hire the right person.
We’ve also got a growth marketing skills test that you can use to hire the best candidate to lead your growth marketing team.
Growth marketing was created alongside the wave of tech startups that are now flourishing in the modern business world. As such, many of the skills that are crucial for the role are technology-based.
Below, we’ve listed a number of essential skills for growth marketing managers. Do your candidates possess these skills? If not, they might not be suitable for your open position.
Analytics and data reporting are major responsibilities of growth marketing managers. A candidate should have prior experience in creating data reports or working with data to provide useful insights.
Analyzing data to spot trends and areas of improvement is an important part of a growth marketing manager’s role. Insights that arise from data collection will form the basis of their work. Therefore, handling and understanding data is a vital skill to look for when recruiting growth marketing managers.
Growth marketing managers require an aptitude for all things social media since their position handles the digital side of marketing.
Not only should a candidate have a working knowledge of most – if not all – prominent social media platforms, but they should also be an active user of them.
In this day and age, almost everyone knows the basics of Facebook and Twitter. But without substantial in-depth experience, a person cannot gain true insight into how best to use them for marketing purposes.
This means that extensive knowledge of Facebook, Twitter, Instagram, Snapchat, WhatsApp, TikTok, LinkedIn, and YouTube is indispensable for a prospective growth marketing manager.
Growth marketing managers will need to find ways to create growth despite restrictions that may be in place, such as budgetary or legal limitations.
Moreover, they’ll have to experiment with various strategies and refine significant amounts of data down to a clear vision for the company. Therefore, growth marketing managers must possess critical-thinking skills.
You shouldn’t overlook management skills, particularly because you’ll be recruiting for a management position.
These skills include time and people management, which candidates often develop from previous project management experience. Growth marketing managers will need to co-operate with colleagues and other marketers within the organization, so interpersonal skills are invaluable here.
Time management is similarly important because growth marketing managers must be able to meet deadlines on multiple projects.
How much does a growth marketing manager earn? This can vary depending on experience, qualifications, and location.
According to Glassdoor, the average annual salary for a growth marketing manager in the US is around $145,000.
The lower end of the salary range is around $60,000 to $70,000. This range is mostly applicable to entry-level or first-time growth marketing managers.
Do you want to hire the best growth marketing manager for your company?
The process starts with writing an effective growth marketer job description. Then, you can enhance your recruitment process by incorporating pre-employment tests like our Growth Marketing (B2C/eCommerce) skills test.
Skills tests will also help eliminate bias – unconscious or otherwise – so that you can be sure you’re getting the best person for the job.
Skills-based hiring is the future of recruitment. This approach ensures you find the most qualified candidate for your open role.
You can use prescreening tests to find out about not only applicants’ skills but also their personalites and values, enabling you to find the perfect match for your business.
Discover the benefits of pre-employment testing for yourself. Get started with TestGorilla for free today.
“Growth marketing”. Google Trends. Retrieved October 13, 2022. https://trends.google.com/trends/explore?date=2010-01-01%202022-10-10&q=growth%20marketing
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