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Mobile marketing: Skills assessment test to hire the best candidates

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Mobile Marketing test

Type: Role specific skills

Time: 10 min

Languages: English

Level: Intermediate

Summary of the Mobile Marketing test

This mobile marketing skills test evaluates a candidate’s ability to drive an effective mobile marketing strategy. This screening test will help you hire mobile marketing specialists who can reach target audiences and maximize business revenue.

Covered skills

Customer acquisition
Customer activation
Customer retention

Use the Mobile Marketing test to hire

Mobile marketing analysts, mobile marketing managers, mobile marketing consultants, mobile user acquisition specialists, app store optimization managers, mobile app marketing managers, digital marketing managers, growth managers, and other roles that requ

Preview questions

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About the Mobile Marketing test

Though traditional advertising platforms still bring awareness to your brand, mobile marketing can better target your audience by reaching them directly. Globally, over 90% of consumers own mobile devices and look at them an average of nearly 4 hours a day.

If you’re not reaching consumers on their devices and through applications, you’re missing out on potential hours of exposure to your marketing, which can lead to both sales and an expanded brand awareness. Having a mobile marketing expert on staff can help your business acquire and maintain customers through directly marketing to them, reaching new audiences, building customer loyalty and trust, and generating new revenue through efficient monetization.

This mobile marketing test evaluates a candidate’s ability to strategically analyze mobile marketing methods and apply creative problem-solving skills and analytical thinking to customer acquisition, activation, and retention.

This screening test will help you identify mobile marketing professionals who can apply strategic thinking and problem-solving to your marketing to help launch the most effective campaigns, regardless of your resources. Candidates who do well on this test have experience evaluating, developing, and launching mobile marketing strategies to maximize business revenue.

photo of the subject matter expert for this test

The test is made by a subject-matter expert

Karina K.

Karina’s love for apps and data analytics has led her to her current position as a Mobile App Analytics and Growth Consultant. She especially enjoys discovering new apps, and helping both developers and publishers grow their business and scale their monetization efforts through effective marketing. She hopes to develop her own apps in the future, but for now enjoys helping others.

When not at work, Karina enjoys a variety of sports, learning about human psychology and traveling around the world.

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TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject.

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The Mobile Marketing test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

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FAQs

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

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