Mobile marketing: Skills assessment test to hire the best candidates

Summary of the Mobile Marketing test

This mobile marketing skills test evaluates a candidate’s ability to drive an effective mobile marketing strategy. This screening test will help you hire mobile marketing specialists who can reach target audiences and maximize business revenue.

Covered skills

  • Customer acquisition

  • Customer activation

  • Customer retention

Use the Mobile Marketing test to hire

Mobile marketing analysts, mobile marketing managers, mobile marketing consultants, mobile user acquisition specialists, app store optimization managers, mobile app marketing managers, digital marketing managers, growth managers, and other roles that requ


Role specific skills


10 min




graphic image for role-specific skills tests

About the Mobile Marketing test

Though traditional advertising platforms still bring awareness to your brand, mobile marketing can better target your audience by reaching them directly. Globally, over 90% of consumers own mobile devices and look at them an average of nearly 4 hours a day.

If you’re not reaching consumers on their devices and through applications, you’re missing out on potential hours of exposure to your marketing, which can lead to both sales and an expanded brand awareness. Having a mobile marketing expert on staff can help your business acquire and maintain customers through directly marketing to them, reaching new audiences, building customer loyalty and trust, and generating new revenue through efficient monetization.

This mobile marketing test evaluates a candidate’s ability to strategically analyze mobile marketing methods and apply creative problem-solving skills and analytical thinking to customer acquisition, activation, and retention.

This screening test will help you identify mobile marketing professionals who can apply strategic thinking and problem-solving to your marketing to help launch the most effective campaigns, regardless of your resources. Candidates who do well on this test have experience evaluating, developing, and launching mobile marketing strategies to maximize business revenue.

photo of the subject matter expert for this test

The test is made by a subject-matter expert

Karina K.

Karina’s love for apps and data analytics has led her to her current position as a Mobile App Analytics and Growth Consultant. She especially enjoys discovering new apps, and helping both developers and publishers grow their business and scale their monetization efforts through effective marketing. She hopes to develop her own apps in the future, but for now enjoys helping others.

When not at work, Karina enjoys a variety of sports, learning about human psychology and traveling around the world.

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Review from G2

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