Deutsch English Español Français Nederlands Português

For candidates Help Log in

Marketing Analytics test: Pre-employment screening assessment to hire the best marketing strategists

All tests/Role specific skills/

Marketing Analytics test

Type: Role specific skills

Time: 10 min

Languages: English

Level: Intermediate

Summary of the Marketing Analytics test

Looking to improve your marketing performance through data-driven insights? TestGorilla’s Marketing Analytics test enables you to assess candidates’ ability to review and optimize marketing strategies using advanced analytics techniques.

Effective marketing requires a deep understanding of data analysis, interpretation, and the ability to translate insights into actionable recommendations.

Our test evaluates candidates’ skills in leveraging marketing instruments to increase cost-effectiveness and drive measurable results. From analyzing campaigns to identifying audience segments, our assessment covers the key aspects of marketing analytics.

Streamline your hiring process and find top marketing analysts, digital marketing analysts, and marketing strategists with TestGorilla’s Marketing Analytics test. Sign up today!

Covered skills

Collecting data from different sources
Using marketing metrics and KPIs
Presenting data
Making data-based decisions

Use the Marketing Analytics test to hire

Marketing analysts, digital marketing analyst, marketing strategist, marketing specialists and other roles that require a broad understanding of marketing analytics.

Preview questions

graphic image for role specific skills tests

About the Marketing Analytics test

In today's landscape, knowing how to harness data is the key to effective marketing. Without a specialist in marketing analytics on staff, your business is at risk of becoming overlooked -- and eventually irrelevant.

When you have someone skilled in marketing analytics on staff, however, you can turn to them whenever you need marketing insights that can make a measurable difference in your campaigns, which translates into improving return on investment for your marketing channels.

This marketing analytics test evaluates candidates’ ability to collect data from different sources, use marketing metrics and key performance indicators (KPIs), present data, and make data-based decisions.

This screening test will help you identify analysts who provide cost-effective data-based solutions for improving marketing strategy and tactics. Candidates who do well on this test will be able to analyze the data deeply, interpret it correctly, present it in a simple understandable form, and give useful recommendations on improving return on investment for your marketing channels. Their skill will bring you more income with the same expenses.

The test is made by a subject-matter expert

Irina M.

A digital marketer and web analyst, Irina has worked in marketing since 2010. She’s had a varied career, serving in strategic and tactical media planning departments in international media agencies, as well as founding her own agency. She enjoys sharing her marketing knowledge as an author and teacher.

Passionate about education, Irina holds a Master’s degree in statistics and completed a postgraduate program in web analytics. She’s also completed courses in SMM, SEO, and project management.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject.

Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

What our customers are saying

TestGorilla helps me to assess engineers rapidly. Creating assessments for different positions is easy due to pre-existing templates. You can create an assessment in less than 2 minutes. The interface is intuitive and it’s easy to visualize results per assessment.

Review from

David Felipe C.

VP of engineering, mid-market (51-1000 FTE)

Any tool can have functions—bells and whistles. Not every tool comes armed with staff passionate about making the user experience positive.

The TestGorilla team only offers useful insights to user challenges, they engage in conversation.

For instance, I recently asked a question about a Python test I intended to implement. Instead of receiving “oh, that test would work perfectly for your solution,” or, “at this time we’re thinking about implementing a solution that may or may not…” I received a direct and straightforward answer with additional thoughts to help shape the solution.

I hope that TestGorilla realizes the value proposition in their work is not only the platform but the type of support that’s provided.

For a bit of context—I am a diversity recruiter trying to create a platform that removes bias from the hiring process and encourages the discovery of new and unseen talent.

Review from

High quality assessments

David B.

Chief Talent Connector, small business (50 or fewer FTE)

Use TestGorilla to hire the best faster, easier and bias-free

Our screening tests identify the best candidates and make your hiring decisions faster, easier, and bias-free.

Learn how each candidate performs on the job using our library of 400+ scientifically validated tests.

Test candidates for job-specific skills like coding or digital marketing, as well as general skills like critical thinking. Our unique personality and culture tests allow you to get to know your applicants as real people – not just pieces of paper.

Watch what TestGorilla can do for you

Create high-quality assessments, fast

Building assessments is a breeze with TestGorilla. Get started with these simple steps.

Building assessments is quick and easy with TestGorilla. Just pick a name, select the tests you need, then add your own custom questions.

You can customize your assessments further by adding your company logo, color theme, and more. Build the assessment that works for you.

View a sample report

The Marketing Analytics test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

Download sample report

FAQs

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

Related tests

New test

Change Management

This Change Management test evaluates a candidate’s ability to plan, execute, manage, and evaluate change initiatives. This screening test will help you hire change management experts who can maximize the positive outcomes of change.

10 min

New test

Strategic Coaching

This Strategic Coaching test evaluates a candidate’s ability to leverage coaching as a framework to improve employee well-being and performance. It will enable you to hire professionals who can help employees think more strategically about how they work.

10 min

New test

Aerospace Engineering

This Aerospace Engineering test evaluates a candidate’s ability to apply industry-specific knowledge and skills. This screening test will help you hire aerospace experts who can enhance organizational productivity, innovation, and safety standards.

10 min

QA Test Engineer

The QA Test Engineer test evaluates candidates on the key skills required to be an effective software test engineer. It helps you identify candidates who can apply their knowledge effectively in a team setting and manage projects to achieve results.

10 min

Financial Accounting (IFRS)

This Financial Accounting test evaluates candidates’ ability to record, classify, and summarize accounting transactions according to IFRS. This pre-employment screening test will help you to hire experts with practical financial accounting skills.

10 min

New test

Machine Manager

This Machine Manager test evaluates candidates' ability to manage and optimize machine operations, ensuring enhanced productivity, safety, and a high return on investment in machinery and workforce development.

10 min

Project Management

This online Project Management test evaluates how well candidates can manage projects to achieve business goals. The test is not based on a specific PM methodology but rather assesses candidates’ ability to make the best decision in a specific context.

10 min

B2B Outside Sales

This B2B Outside Sales test evaluates candidates’ skills in selling products through transactional, outbound sales. This test will help you identify candidates who can qualify leads, manage prospects, and overcome objections to close sales successfully.

10 min

HR Management

This HR Management test evaluates a candidate’s HR knowledge and people management abilities and will help you hire managers with skills to drive positive employee outcomes, mitigate risk, and guide stakeholder decisions.

10 min

Administrative Assistant

This Administrative Assistant test evaluates a candidate’s ability to support your business. This screening test will help you hire an administrative assistant who can increase the day-to-day efficiency and organization of your team’s work.

10 min