Use our Marketing Analytics test to hire the best

Summary of the Marketing Analytics test

This Marketing Analytics test evaluates a candidate’s ability to review and improve your marketing performance in a data-driven way. This screening test will help you hire experts who can increase the cost-effectiveness of your marketing instruments.

Covered skills

Collecting data from different sources
Using marketing metrics and KPIs
Presenting data
Making data-based decisions

Use the Marketing Analytics test to hire

Marketing analysts, digital marketing analyst, marketing strategist, marketing specialists and other roles that require a broad understanding of marketing analytics.

Type

Role specific skills

Time

10 min

Languages

Level

Intermediate

Preview questions Get started

About the Marketing Analytics test

In today's landscape, knowing how to harness data is the key to effective marketing. Without a specialist in marketing analytics on staff, your business is at risk of becoming overlooked -- and eventually irrelevant. When you have someone skilled in marketing analytics on staff, however, you can turn to them whenever you need marketing insights that can make a measurable difference in your campaigns, which translates into improving return on investment for your marketing channels.

This marketing analytics test evaluates candidates’ ability to collect data from different sources, use marketing metrics and key performance indicators (KPIs), present data, and make data-based decisions.

This screening test will help you identify analysts who provide cost-effective data-based solutions for improving marketing strategy and tactics. Candidates who do well on this test will be able to analyze the data deeply, interpret it correctly, present it in a simple understandable form, and give useful recommendations on improving return on investment for your marketing channels. Their skill will bring you more income with the same expenses.

The test is made by a subject-matter expert

Irina M.

A digital marketer and web analyst, Irina has worked in marketing since 2010. She’s had a varied career, serving in strategic and tactical media planning departments in international media agencies, as well as founding her own agency. She enjoys sharing her marketing knowledge as an author and teacher. Passionate about education, Irina holds a Master’s degree in statistics and completed a postgraduate program in web analytics. She’s also completed courses in SMM, SEO, and project management.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

What our customers are saying

Use TestGorilla to hire the best faster, easier and bias-free

Our screening tests identify the best candidates and make your hiring decisions faster, easier, and bias-free.

Predict job performance

Learn how each candidate performs on the job using our library of 315 scientifically validated tests.

Test candidates for job-specific skills like coding or digital marketing, as well as general skills like critical thinking. Our unique personality and culture tests allow you to get to know your applicants as real people – not just pieces of paper.

Hire without bias

Give all applicants an equal, unbiased opportunity to showcase their skills with our data-driven and performance-based ranking system.

With TestGorilla, you’ll get the best talent from all walks of life, allowing for a stronger, more diverse workplace.

Offer a positive candidate experience

Our short, customizable assessments and easy-to-use interface can be accessed from any device, with no login required.

Add your company logo, color theme, and more to leave a lasting impression that candidates will appreciate.

Get a demo Get started

Watch how you can use the Marketing Analytics test

Create high-quality assessments, fast

Building assessments is a breeze with TestGorilla. Get started with these simple steps.

Create high-quality job assessments, fast

Building assessments is quick and easy with TestGorilla. Just pick a name, select the tests you need, then add your own custom questions.

You can customize your assessments further by adding your company logo, color theme, and more. Build the assessment that works for you.

Invite candidates your way

Send email invites directly from TestGorilla, straight from your ATS, or connect with candidates by sharing a direct link.

Have a long list of candidates? Easily send multiple invites with a single click. You can also customize your email invites.

See the best candidates, ranked

Discover your strongest candidates with TestGorilla’s easy-to-read output reports, rankings, and analytics.

Easily switch from a comprehensive overview to a detailed analysis of your candidates. Then, go beyond the data by watching personalized candidate videos.

Get a demo Sign up free

View a sample report

The Marketing Analytics test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

Download sample report

FAQs

What is the difference between an assessment and a test?

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

Can I add my own questions to an assessment?

Yes! Custom questions are great for testing candidates in your own unique way. We support the following question types: video, multiple-choice, coding, file upload, and essay. Besides adding your own custom questions, you can also create your own tests.

How do video questions work?

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now." You can learn more about video questions here.

Can you explain how the other custom question types work?

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

Can I customize an assessment with my company logo and color theme?

Yes! You can add your own logo and company color theme to your assessments. This is a great way to leave a positive and lasting brand impression on your candidates.

What type of support do you offer?

Our team is always here to help. After you sign up, we’ll reach out to guide you through the first steps of setting up your TestGorilla account. If you have any further questions, you can contact our support team via email, chat or call. We also offer detailed guides in our extensive Help & Inspiration Center.

What is the cost for using the Marketing Analytics test?

You can find our pricing packages here. Sign up here to try TestGorilla today.

Can I combine the Marketing Analytics test with other tests?

Yes. You can add up to five tests to each assessment.

Where in my recruitment process should I use the Marketing Analytics test?

We recommend using our assessment software as a pre-screening tool at the beginning of your recruitment process. You can add a link to the assessment in your job post or directly invite candidates by email.
TestGorilla replaces traditional CV screening with a much more reliable and efficient process, designed to find the most skilled candidates earlier and faster.