Marketing Analytics test: Pre-employment screening assessment to hire the best marketing strategists

Summary of the Marketing Analytics test

Looking to improve your marketing performance through data-driven insights? TestGorilla’s Marketing Analytics test enables you to assess candidates’ ability to review and optimize marketing strategies using advanced analytics techniques. Effective marketing requires a deep understanding of data analysis, interpretation, and the ability to translate insights into actionable recommendations.

Our test evaluates candidates’ skills in leveraging marketing instruments to increase cost-effectiveness and drive measurable results. From analyzing campaigns to identifying audience segments, our assessment covers the key aspects of marketing analytics. Streamline your hiring process and find top marketing analysts, digital marketing analysts, and marketing strategists with TestGorilla’s Marketing Analytics test. Sign up today!

Covered skills

  • Collecting data from different sources

  • Using marketing metrics and KPIs

  • Presenting data

  • Making data-based decisions

Use the Marketing Analytics test to hire

Marketing analysts, digital marketing analyst, marketing strategist, marketing specialists and other roles that require a broad understanding of marketing analytics.


Role specific skills


10 min




graphic image for role specific skills tests

About the Marketing Analytics test

In today's landscape, knowing how to harness data is the key to effective marketing. Without a specialist in marketing analytics on staff, your business is at risk of becoming overlooked -- and eventually irrelevant. When you have someone skilled in marketing analytics on staff, however, you can turn to them whenever you need marketing insights that can make a measurable difference in your campaigns, which translates into improving return on investment for your marketing channels.

This marketing analytics test evaluates candidates’ ability to collect data from different sources, use marketing metrics and key performance indicators (KPIs), present data, and make data-based decisions.

This screening test will help you identify analysts who provide cost-effective data-based solutions for improving marketing strategy and tactics. Candidates who do well on this test will be able to analyze the data deeply, interpret it correctly, present it in a simple understandable form, and give useful recommendations on improving return on investment for your marketing channels. Their skill will bring you more income with the same expenses.

The test is made by a subject-matter expert

Irina M.

A digital marketer and web analyst, Irina has worked in marketing since 2010. She’s had a varied career, serving in strategic and tactical media planning departments in international media agencies, as well as founding her own agency. She enjoys sharing her marketing knowledge as an author and teacher.

Passionate about education, Irina holds a Master’s degree in statistics and completed a postgraduate program in web analytics. She’s also completed courses in SMM, SEO, and project management.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject.

Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

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Review from G2

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