LinkedIn Advertising test: Pre-employment screening assessment to hire the best candidates

Summary of the LinkedIn Advertising test

This LinkedIn Advertising test evaluates candidates’ ability to create, manage, and optimize successful LinkedIn ad campaigns.

The LinkedIn Advertising test provides a comprehensive assessment of candidates' abilities to manage LinkedIn advertising campaigns effectively. It will help you hire digital marketing professionals who can generate leads and conversions for your business.

Covered skills

  • Campaign strategy

  • Campaign creation and management

  • Audiences and targeting

  • Reporting, analytics, and optimizations

Use the LinkedIn Advertising test to hire

Digital marketing specialists, social media managers, advertising campaign managers, marketing analysts, online marketing managers, marketing coordinators, marketing consultants, e-commerce managers, small-business owners, and marketing executives.


Role specific skills


10 min




graphic image for role specific skills tests

About the LinkedIn Advertising test

Hiring candidates with expertise in LinkedIn advertising will boost the efficiency and effectiveness of your digital marketing. These professionals have a knack for using LinkedIn's potent targeting features, ensuring your advertisements reach precisely the intended audience.

This translates into improved lead generation, increased brand visibility, and enhanced returns on your LinkedIn ad investments. Whether you aim to drive conversions, extend your outreach, or boost your online brand presence, a LinkedIn advertising specialist can ignite your success in the digital marketing landscape.

The LinkedIn Advertising test provides a comprehensive evaluation of candidates' abilities to manage LinkedIn advertising campaigns effectively. It assesses their proficiency in campaign setup, audience targeting, and campaign performance analysis. It also includes campaign management, role assignments, campaign objectives selection, billing comprehension, budget allocation, bidding strategies, optimal ad placements, and using LinkedIn's advanced targeting tools for precise audience targeting, such as matched audiences.

The assessment also evaluates their strategic skills in lead generation, campaign planning, and adherence to creative best practices. Finally, it delves into their mastery of reporting and analytics, focusing on metrics, KPIs, conversion tracking, and optimization techniques to ensure optimal campaign performance.

This screening test will help you identify digital marketing professionals who can translate their LinkedIn advertising prowess into tangible business benefits. Candidates excelling in this assessment possess the knowledge to harness LinkedIn's advertising capabilities fully, ensuring your marketing efforts yield substantial results and empowering your organization to thrive in the fiercely competitive digital landscape.

Whether your goals involve expanding your customer base or driving conversions, these LinkedIn advertising experts have the skills to transform those goals into realities.

photo of the subject-matter expert for this test

This test is made by a subject-matter expert

Leopoldo F.

As a LinkedIn-certified marketing insider, Leopoldo collaborates with prominent brands across Canada, shaping their LinkedIn campaigns and enhancing their paid promotional initiatives within the social sphere. He also creates influencer-driven TikTok campaigns, and is a Meta Ads expert.

Beyond his professional pursuits, Leopoldo is a coffee aficionado, indulging in a minimum of three espressos daily. He also enjoys the great Canadian outdoors, and the peacefulness it brings.

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The LinkedIn Advertising test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.


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