Use our Branding Strategy test to hire the best

Summary of the Branding Strategy test

This Branding Strategy skills test evaluates candidates’ ability to define, position, manage, and develop a brand. This online screening test will help you identify brand marketers who have the strategic skills to develop and grow your brand.

Covered skills

  • Brand positioning

  • Brand identity

  • Brand management

  • Brand advertising

Use the Branding Strategy test to hire

Brand managers, brand strategists, brand marketing managers, directors of brand marketing, heads of brand and all marketing roles where branding strategy is important.

Type

Role specific skills

Time

10 min

Languages

English

Level

Intermediate
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About the Branding Strategy test

A strong brand helps your company differentiate itself from its competitors and build customer loyalty. An effective brand leader will help you define who you are as a business and develop strategies to move your brand forward.

This Branding Strategy online test evaluates candidates’ ability to define brand identity, establish brand positioning, and grow your brand’s impact through effective brand management and brand advertising. It assesses candidates’ knowledge of visual identity, research, messaging, and the rebranding process.

The skills-based Branding Strategy assessment will help you identify strategic brand marketers who grasp the key components of building a strong and healthy brand that will set your business up for long-term success. Candidates who perform well on this Branding Strategy skills test will be able to drive and measure your brand’s progress toward your company’s brand ambitions.

Photo of the subject matter expert for this test, Craig B.

The test is made by a subject-matter expert

Craig B.

Craig is a marketing and branding strategy consultant whose advice has helped startups, mid-market companies, and global corporations grow profitably. He is a specialist in brand positioning and messaging and has worked for some well-known companies. Now, Craig focuses on helping cause-focused businesses and non-profits to achieve their goals by creating world-class marketing plans and putting them into practice.

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