Instagram Marketing
Summary of the Instagram Marketing test
This Instagram Marketing test evaluates candidates’ knowledge of Instagram and the tools it provides to grow a brand’s Instagram profile organically. This screening test will help you hire social media managers who can build up your brand on Instagram.
Covered skills
Accounts and features
Content and strategy
Community and moderation
Metrics, reporting, and marketing
Use the Instagram Marketing test to hire
Social media managers, community managers, social media experts, social media content creators, Instagram content creators, and other roles that require a strong grasp of Instagram marketing.
About the Instagram Marketing test
Instagram plays a crucial role in the digital presentation of your brand and its positioning in the market. Therefore, managing an Instagram account correctly is valuable for your business’s social media presence.
This Instagram Marketing test evaluates candidates’ knowledge of the core functionality of Instagram through questions that focus on Instagram accounts and their features, creating content, and using strategy to grow. The test will also cover creating and moderating an Instagram community, as well as metrics, reporting, and marketing.
This screening test will enable you to identify Instagram experts and social media managers who can help you organically grow your Instagram account and curate a community of customers and followers on Instagram.
Candidates who perform well on this test have a strong grasp of Instagram and experience using the application to grow a brand. In addition, they know how to use the application to evolve a brand and its social media presence. The test ensures that these candidates have all the skills needed to grow your brand organically on Instagram.
The test is made by a subject-matter expert
TestGorilla’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation.Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject.
Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.
Zeynep C.
Zeynep is a social media and ad specialist who has spent the last eight years helping clients with anything from their social media strategy and content to Meta advertising. She has experience in working with advertising agencies as a social media manager, and she currently works as the head of her own company. She has a degree in Advertising.
Outside of work, she loves to spend time with her dog and cook.
Reliability: Cronbach’s alpha coefficient = .63
Face validity: Candidates rated this test as accurately measuring their skills (average score of 4.07 out of 5.00).
Criterion-related validity: Candidates with higher scores on this test received higher average ratings from the hiring team during the selection process (r = .29, N = 136).
For an in-depth look at interpreting test results, please take a look at our Science series articles: How to interpret test fact sheets (part 1): Reliability, and How to interpret test fact sheets (part 2): Validity.
For an explanation of the various terms, please refer to our Science glossary.
Reliability and validity | Sufficient data available | Analyses and checks conducted | Outcome |
|---|---|---|---|
Reliability | ✔ | ✔ | Acceptable |
Content validity | ✔ | ✔ | Acceptable |
Face validity | ✔ | ✔ | Acceptable |
Construct validity | ✔ | ✔ | Acceptable |
Criterion-related validity | ✔ | ✔ | Acceptable |
Group differences | |||
Age differences | Pending | Pending | Pending |
Gender differences | ✔ | ✔ | Acceptable |
Ethnicity differences | Pending | Pending | Pending |
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The Instagram Marketing test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.