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Instagram Marketing test: Pre-employment screening assessment to hire the best candidates

All tests/Role specific skills/

Instagram Marketing test

Type: Role specific skills

Time: 10 min

Languages: English

Level: Intermediate

Summary of the Instagram Marketing test

This Instagram Marketing test evaluates candidates’ knowledge of Instagram and the tools it provides to grow a brand’s Instagram profile organically. This screening test will help you hire social media managers who can build up your brand on Instagram.

Covered skills

Accounts and features
Content and strategy
Community and moderation
Metrics, reporting, and marketing

Use the Instagram Marketing test to hire

Social media managers, community managers, social media experts, social media content creators, Instagram content creators, and other roles that require a strong grasp of Instagram marketing.

Preview questions

graphic image for role specific skills tests

About the Instagram Marketing test

Instagram plays a crucial role in the digital presentation of your brand and its positioning in the market. Therefore, managing an Instagram account correctly is valuable for your business’s social media presence.

This Instagram Marketing test evaluates candidates’ knowledge of the core functionality of Instagram through questions that focus on Instagram accounts and their features, creating content, and using strategy to grow. The test will also cover creating and moderating an Instagram community, as well as metrics, reporting, and marketing.

This screening test will enable you to identify Instagram experts and social media managers who can help you organically grow your Instagram account and curate a community of customers and followers on Instagram. Candidates who perform well on this test have a strong grasp of Instagram and experience using the application to grow a brand. In addition, they know how to use the application to evolve a brand and its social media presence. The test ensures that these candidates have all the skills needed to grow your brand organically on Instagram.

This test is created by a subject-matter expert

Zeynep C.

Zeynep is a social media and ad specialist who has spent the last eight years helping clients with anything from their social media strategy and content to Meta advertising. She has experience in working with advertising agencies as a social media manager, and she currently works as the head of her own company. She has a degree in Advertising.

Outside of work, she loves to spend time with her dog and cook.

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View a sample report

The Instagram Marketing test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.

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FAQs

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 20 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.

A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now."

Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.

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