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More about the TestGorilla PPC Advertising test

Discover the science behind this test and check out the recommended tests you may find useful alongside it in an assessment.

Scroll down for the latest validity study and suggested additional tests.

Back to the PPC Advertising test page

Available languages:
English, German, Spanish, French, Dutch

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Administration time:

10 minutes

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Difficulty level:


Intermediate

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Number of questions:


15 questions per test, 103 in the test bank

Clock icon

Administration time:

10 minutes

Slider icon

Difficulty level:


Intermediate

List icon

Number of questions:


15 questions per test, 103 in the test bank

Scoring benchmarks

Benchmarks are available for various education levels (ranging from some high school education to Master’s degree or higher), business functions (from administrative to software development), and seniority levels (junior to senior).

Psychometric properties of the PPC Advertising test

The metrics reported below are based on a sample size (N) of at least 1,000 candidates unless indicated otherwise.

Reliability: Cronbach’s alpha coefficient = .66

Face validity: Candidates rated this test as accurately measuring their skills (average score of 3.89 out of 5.00).

Criterion-related validity: Candidates with higher scores on this test received higher average ratings from the hiring team during the selection process (r = .16, N = 195).

For an in-depth look at interpreting test results, please take a look at our Science series articles: How to interpret test fact sheets (part 1): Reliability, and How to interpret test fact sheets (part 2): Validity.

For an explanation of the various terms, please refer to our Science glossary.

Reliability and validity

Sufficient data available

Analyses and checks conducted

Outcome

Reliability

Acceptable

Content validity

Acceptable

Face validity

Acceptable

Construct validity

Pending

Pending

Pending

Criterion-related validity

Acceptable

Group differences

Age differences

Pending

Pending

Pending

Gender differences

Acceptable

Ethnicity differences

Pending

Pending

Pending

Use these tests with the PPC Advertising test

We believe that multi-measure testing is essential in a holistic hiring process because it examines the candidate as a whole, including technical skills, soft skills, and personality. Below are some tests we recommend using alongside the PPC Advertising test.

Marketing Analytics

Looking to improve your marketing performance through data-driven insights? TestGorilla’s Marketing Analytics test enables you to assess candidates’ ability to review and optimize marketing strategies using advanced analytics techniques. Effective marketing requires a deep understanding of data analysis, interpretation, and the ability to translate insights into actionable recommendations. Our test evaluates candidates’ skills in leveraging marketing instruments to increase cost-effectiveness and drive measurable results. From analyzing campaigns to identifying audience segments, our assessment covers the key aspects of marketing analytics. Streamline your hiring process and find top marketing analysts, digital marketing analysts, and marketing strategists with TestGorilla’s Marketing Analytics test. Sign up today!
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Problem Solving

This Problem Solving test evaluates candidates’ ability to define problems and analyze data and textual information to make correct decisions. This test helps you identify candidates who use analytical skills to evaluate and respond to complex situations.
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Culture Add

This Culture Add test assesses how a candidate’s values and behaviors align with your organization values and the behaviors that would make your ideal hire successful in a specific role, based on a customized survey you fill out.
10 min

16 personality types

The 16-type personality test is based on the work of Carl Jung. This personality test gives insight into a candidate’s source of energy, the way they process information, how they make decisions, and the kind of lifestyle they prefer.
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Use TestGorilla to discover top candidates

Unlock the power of successful hiring! Streamline your hiring process, make informed decisions, and build a team that drives success. Begin your journey to a stronger team – use our PPC Advertising test in your assessment to find your future top performers.