Senior Paid Media Specialist (Meta Ads)
Senior Paid Media Specialist (Meta Ads)
Contract: 3-Month Fixed Term (with potential to renew based on performance)
Salary: £4,000–£6,000 per Annum (Final monthly salary to be discussed over the three month trial period)
Fully Remote (Colombia, Brazil, Argentina)
Hours: Monday–Friday 8am - 4pm GMT
About Us
At My Free Course, we believe education should be free, accessible, and life-changing. We're a forward-thinking e-learning platform offering fully funded Level 2 courses to adult learners across England. Our mission is to open doors through education, and we need exceptional people to help us do it.
About the Role
We’re looking for a driven Paid Social Media Specialist with a strong background in performance marketing—especially Facebook (Meta) advertising—to join our small but mighty team. You will play a key role in developing, managing, and optimising paid social campaigns that generate high-quality leads and drive meaningful engagement.
This role is ideal for someone who thrives on data, performance metrics, and continually improving ad outcomes. You will be expected to take ownership of campaign results and bring a sharp, analytical eye to our performance marketing efforts.
Core Responsibilities
Full ownership of Meta (Facebook/Instagram) Ads campaigns.
Manage £30K+ ad budget efficiently with ROAS/CPA targets.
Build creative briefs, test variations, and scale winners.
Run A/B tests, monitor pixel/conversion tracking.
Coordinate with the creative/media team (Indonesia/Philippines).
Weekly reporting with insights and strategy adjustments.
What We Are Looking For
Proven experience in performance-driven paid social advertising, especially Meta Ads (Facebook & Instagram)
Strong track record of optimising campaigns to hit lead generation and ROI targets
Experience with social media advertising platforms, including Meta Business Manager, TikTok Ads, and
Google Ads
Competence in data analysis and reporting tools (e.g. Google Analytics, Meta reporting, UTM tracking)
Strong understanding of digital marketing funnels and conversion strategies
Creative mindset with a keen eye for what works in ad creative and messaging
Excellent communication and time management skills
Ability to work independently and collaboratively in a remote setting
Bonus: Familiarity with SEO and broader PPC strategies
Essential Skills & Experience
3+ years of experience managing Meta Ads with £20K+ monthly budgets.
Strong understanding of funnels, tracking, custom conversions, and pixel setup.
Familiar with education lead gen or B2C funnels (ideal).
Confident in using tools like Meta Ads Manager, Google Sheets, Google Analytics and tracking dashboards.
Can work autonomously and proactively report results.
Bonus Skills
Familiarity with other ad platforms (Google, TikTok).
Landing page CRO experience.
Basic creative feedback capabilities (hooks, messaging, angles).
Minimum Infrastructure Requirements
Reliable internet connection (minimum 30 Mbps download speed)
Laptop or desktop (minimum Windows 10 and 8 GB RAM)
What We Offer
Competitive salary based on experience
Fully remote and flexible work environment
25 days’ annual leave, plus an extra day off for your birthday
Health contribution
Supportive, international team culture
Opportunity to contribute to the future of online adult education
Annual in-person team meetup
Professional development and growth opportunities
Additional Details
Education: Degree in Marketing, Digital Media, Communications, or similar is a bonus, but we value demonstrable results above formal qualifications.
Experience: 2+ years in a performance marketing role, with emphasis on Meta Ads.
Application Deadline: Rolling
Start Date: To be confirmed
