Job boardBlue Water Marketing

Google Ads Media Buyer

Work location: Worldwide
Work arrangement: Remote
Salary range: USD $0 - $30,000 per annum
Skills:
Google Ads
Ecommerce Analytics
Google Analytics 4
B2C Growth Marketing (Ecommerce)

Google Ads Media Buyer (eCommerce Only)

Location: Remote | Full-Time | Contract or Employee

Department: Paid Media

Reports To: CEO / Strategy Director

About Blue Water Marketing

We’re not your average eCommerce agency.

At Blue Water Marketing, we scale 7-figure Shopify brands with financial intelligence, creative at scale, and a media buying system that ties directly to client profitability. We manage over $300K/month in Google and Meta ad spend, and use a proprietary approach focused on CAC, aMER, MER, LTV, and contribution margin to drive efficient, sustainable growth. Now, we’re looking for a Google Ads Media Buyer who can own strategy and execution for our clients—someone who sees paid media through the lens of profitability, not just traffic.

What You’ll Own

Campaign Strategy + Execution

  • Build and manage campaigns across Search, Shopping, Performance Max, and YouTube

  • Align each campaign with a client’s business model, LTV:CAC ratio, product margin, and growth objectives

  • Architect account structures that can scale—SKU segmentation, asset grouping, and bidding strategy tied to financial guardrails

Daily Optimization & Testing

  • Optimize for performance metrics like ROAS, MER, and contribution margin—not just clicks and CTR

  • Develop testing frameworks for ad copy, keyword themes, product feeds, and bid strategies

  • Run feed audits (Google Merchant Center) and collaborate with devs to ensure clean, high-converting product data

Reporting & Strategic Analysis

  • Create weekly and monthly reporting using Triple Whale, GA4, and internal dashboards

  • Uncover insights that fuel next-step actions—why something worked, why it didn’t, and how we evolve

  • Provide async updates via Loom and Slack with clarity and ownership

Cross-Functional Collaboration

  • Feed creative learnings back to our content team for new ad iterations

  • Join internal strategy calls to plan growth roadmaps and launch tests

  • Share critical KPI shifts daily—your work directly fuels the client’s bottom line

Who You Are

  • A True eCom Media Buyer – You’ve scaled multiple Shopify stores through Google Ads with $30K–$100K+ monthly budgets

  • Performance Obsessed – You think in ROAS, CAC, LTV, and margin—and you optimize for profitability, not vanity metrics

  • Strategic + Hands-On – You’re as comfortable writing winning ad copy as you are auditing a PMax structure

  • Independent Operator – You thrive in async workflows, meet deadlines, and communicate clearly without micromanagement

  • Growth-Minded – You want to work with a team that’s constantly evolving—testing smarter, iterating faster, scaling cleaner

You’ll Be Using

  • Google Ads, Google Merchant Center, YouTube Ads

  • Triple Whale, GA4, Shopify Analytics

  • Slack, ClickUp, Loom for async team comms

  • Internal financial models and growth tracking tools

Bonus Points If You…

  • Have experience with YouTube Ads (scripting, testing, scaling)

  • Have worked inside agencies with multiple eCom clients at once

  • Understand product contribution margin and finance-led media buying

  • Have experience with country-specific scaling (US, Canada, UK, AU, etc.)

Compensation + Benefits

  • Competitive pay (hourly or flat rate) + performance-based bonuses

  • Long-term growth potential as our Google Ads division expands

  • Full integration into our team Slack, reporting systems, and creative pipeline

  • Access to training, SOPs, and real-time strategic input from our leadership team

This application includes an assessment as the first step