Company: Blue Water Marketing
Location: Remote
Type: Full-Time
Blue Water Marketing is a fast-growing digital agency helping 7- and 8-figure Shopify brands scale profitably with a finance-first approach to paid media. We don’t just run ads—we build customer acquisition systems tied directly to CAC, MER, aMER, and contribution margin.
We're hiring a Meta Ads Media Buyer to support our growing portfolio of DTC eCommerce brands. If you’re highly analytical, know how to scale spend while keeping acquisition costs efficient, and thrive in a performance-driven environment, this role is for you.
This position reports directly to the Growth Marketing Manager and will focus exclusively on Meta Ads (Facebook & Instagram). You’ll manage day-to-day campaign performance, contribute to strategy, and work closely with our creative and analytics teams to drive measurable growth for our clients.
Building, launching, and scaling Meta ad campaigns across prospecting and retargeting
Managing daily budgets, bids, and performance across multiple client accounts
Developing testing frameworks across creative, copy, audience, and offer structure
Analyzing data to identify performance trends, wins, and optimization opportunities
Collaborating with our creative team to guide concepting, messaging, and ad angles
Preparing weekly and monthly performance reports using our internal dashboards
Staying current with platform changes, algorithm shifts, and creative best practices
Contributing strategic recommendations on account scaling, creative testing, and spend distribution
Operating inside ClickUp, Slack, and Frame.io to manage workflow and approvals
4+ years of experience buying media on Meta (Facebook/Instagram) with direct-response, eCommerce accounts
Proven track record of hitting CAC, ROAS, and MER targets at scale ($30K+/mo budgets)
Deep understanding of Meta Ads Manager, CAPI, pixel events, attribution, and dynamic creative structures
Strong grasp of eCommerce financials and how they influence media buying decisions
Experience running structured A/B tests and interpreting performance data into action
Proficient in Google Sheets (pivot tables, graphs, reporting templates)
Clear communicator with the ability to present performance trends to clients or internal teams
Familiar with creative strategy frameworks (hook-based testing, first 3 seconds, scroll-stop factors)
Familiarity with post-purchase survey data, creative performance tracking, and attribution tools is a plus
Self-starter with a strong sense of ownership and accountability
Salary: TBD based on experience
Bonus structure: Performance-based bonuses tied to client success
Paid time off + flexibility in work hours
Remote-first team with async workflows and strong creative/analytics support