Job boardBlue Water Marketing

Facebook Ads Media Buyer

Work location: Worldwide
Work arrangement: Remote
Salary: USD $30,000 per annum
Skills:
Meta Ads
Ecommerce Analytics
B2C Growth Marketing (Ecommerce)

Meta Ads Media Buyer

Company: Blue Water Marketing

Location: Remote

Type: Full-Time

About Us

Blue Water Marketing is a fast-growing digital agency helping 7- and 8-figure Shopify brands scale profitably with a finance-first approach to paid media. We don’t just run ads—we build customer acquisition systems tied directly to CAC, MER, aMER, and contribution margin.

We're hiring a Meta Ads Media Buyer to support our growing portfolio of DTC eCommerce brands. If you’re highly analytical, know how to scale spend while keeping acquisition costs efficient, and thrive in a performance-driven environment, this role is for you.

The Role

This position reports directly to the Growth Marketing Manager and will focus exclusively on Meta Ads (Facebook & Instagram). You’ll manage day-to-day campaign performance, contribute to strategy, and work closely with our creative and analytics teams to drive measurable growth for our clients.

What You’ll Be Responsible For

  • Building, launching, and scaling Meta ad campaigns across prospecting and retargeting

  • Managing daily budgets, bids, and performance across multiple client accounts

  • Developing testing frameworks across creative, copy, audience, and offer structure

  • Analyzing data to identify performance trends, wins, and optimization opportunities

  • Collaborating with our creative team to guide concepting, messaging, and ad angles

  • Preparing weekly and monthly performance reports using our internal dashboards

  • Staying current with platform changes, algorithm shifts, and creative best practices

  • Contributing strategic recommendations on account scaling, creative testing, and spend distribution

  • Operating inside ClickUp, Slack, and Frame.io to manage workflow and approvals

What We’re Looking For

  • 4+ years of experience buying media on Meta (Facebook/Instagram) with direct-response, eCommerce accounts

  • Proven track record of hitting CAC, ROAS, and MER targets at scale ($30K+/mo budgets)

  • Deep understanding of Meta Ads Manager, CAPI, pixel events, attribution, and dynamic creative structures

  • Strong grasp of eCommerce financials and how they influence media buying decisions

  • Experience running structured A/B tests and interpreting performance data into action

  • Proficient in Google Sheets (pivot tables, graphs, reporting templates)

  • Clear communicator with the ability to present performance trends to clients or internal teams

  • Familiar with creative strategy frameworks (hook-based testing, first 3 seconds, scroll-stop factors)

  • Familiarity with post-purchase survey data, creative performance tracking, and attribution tools is a plus

  • Self-starter with a strong sense of ownership and accountability

Compensation & Benefits

  • Salary: TBD based on experience

  • Bonus structure: Performance-based bonuses tied to client success

  • Paid time off + flexibility in work hours

  • Remote-first team with async workflows and strong creative/analytics support

This application includes an assessment as the first step