Market Researcher (Software Validation – Service Business App)

About the job

We’re developing a software solution for service-based businesses in Nigeria, such as salons, spas, gyms, hotels, and shortlet apartments, to help them handle payments, bookings, expense tracking, loyalty programs, and promotions seamlessly.

We’re looking for a Market Researcher to help us validate this idea by understanding business needs, identifying key pain points, and gathering insights that will shape product direction before development.

Responsibilities:

• Conduct surveys and interviews with target businesses

• Analyze feedback and summarize major problems and trends

• Research competitors and existing software solutions

• Provide recommendations on key features, pricing, and market entry strategy

Requirements:

• Experience in market research, customer discovery, or data analysis

• Familiar with Nigerian SMEs (especially service-based businesses)

• Strong communication and interviewing skills

• Able to use tools like Google Forms, Excel, or Airtable

• Self-driven and able to deliver actionable insights

Duration:2–3 months (freelance/contract)

Location: Nigeria - Remote (some field work will be required)