Marketing Manager
Marketing Manager (Digital Acquisition)
About My Free Course
At My Free Course, we believe education should be free, accessible, and life-changing. We're a forward-thinking e-learning platform offering fully funded Level 2 courses to adult learners across England. Our mission is to open doors through education. We need a great Marketing Manager to lead our digital strategy
The Role
We are seeking a data-driven leader to oversee our performance marketing ecosystem. This role is crucial for translating our business objectives into a **strong, multi-channel digital strategy**, ensuring smart spending, demonstrable ROI, and high-quality lead generation.
This is a 3-month fixed-term contract with the possibility of renewal based on performance.
Location: Fully Remote – Asia
Hours: Monday–Friday, 8:00 AM – 4:00 PM **BST/GMT
Salary: IDR 15,000,000 - IDR 17,000,000
Key Responsibilities
You will be the central point of accountability for driving measurable growth across all digital channels.
Performance Leadership & Strategy
Acquisition Ownership: Take full ownership of all paid channels (Meta, Google Ads, TikTok) and SEO, with a primary focus on maximising quality lead volume while reducing the Cost Per Lead (CPL).
Budget Management: Develop, manage, and accurately forecast the paid media budget, making strategic decisions on spend allocation to hit aggressive ROI targets.
Team & Resource Coordination: Oversee the efforts of channel specialists, external partners, or agencies, ensuring all activity is efficiently coordinated and aligned with business goals.
Integration:** Ensure seamless integration between our paid media efforts, organic strategy, and brand guidelines across the entire marketing mix.
Data, Conversion & Optimisation
Testing Framework: Establish a rigorous and continuous testing framework for ad creatives, copy, and audience segments to unlock new scaling opportunities.
Conversion Rate Optimisation (CRO): Own the strategy for improving conversion rates across landing pages and the overall user journey to boost lead generation efficiency.
Creative Direction: Provide clear, data-backed briefs and direction to the creative team on assets and messaging proven to convert within the e-learning sector.
Tracking & Attribution: Ensure accurate data tracking and attribution across all channels (Google Analytics, Meta reporting, etc.) to maintain a single, clear view of performance.
Stakeholder Management
Reporting: Develop and present monthly or quarterly performance forecasts to senior management, providing clear reporting on results and strategic recommendations for scaling.
Market Intelligence: Conduct continuous market research and competitor analysis to identify new opportunities and emerging channels.
Nurturing Strategy: Define the strategic requirements for post-acquisition lead nurturing, ensuring effective transition of leads into the CRM and email flow for successful enrolment.
What We Are Looking For
Essential Experience
3+ yearsin a performance marketing role, with proven experience in a managerial or lead capacity focusing on scaling paid acquisition and overseeing multi-channel strategy.
Experience leading teams of 5+ people in a performance marketing environment.
A strong history of successfully managing and scaling large-budget Meta Ads campaigns to achieve demanding lead generation and ROI targets.
Deep competence in managing digital advertising platforms including Meta Business Manager, Google Ads, and TikTok Ads.
Expert-level skills in data analysis and attribution tools, including Google Analytics and advanced tracking methods.
Demonstrable expertise in managing complex digital marketing funnels and conversion strategies
Preferred: Prior experience in the e-learning or education sector.
Key Attributes
Strategic & Analytical: You use data to build a long-term plan and proactively drive change, moving beyond mere execution.
Holistic Funnel View: You possess a comprehensive understanding of the full marketing and enrolment funnel, from initial awareness through to successful conversion.
Ownership Mentality: You take full accountability for campaign performance and are comfortable defending budget decisions based on clear ROI.
Communication: Excellent written and verbal communication skills, capable of building rapport and presenting complex findings clearly in a remote environment.
Market Adaptability: Familiarity with UK market dynamics or the ability to quickly adapt to them.
What We Offer
Competitive salary based on experience and a clear path for growth
Fully remote and flexible work environment, operating on a fixed BST/GMT** schedule.
25 days' annual leave**, plus an extra day off for your birthday.
Supportive, international team culture with an annual in-person team meetup.
Minimum Infrastructure Requirements
Reliable internet connection (minimum 30 Mbps download speed).
Laptop or desktop (minimum Windows 10 and 8 GB RAM).
Functioning web camera and microphone.
