Social media management
This test assesses candidates’ familiarity with key social media practices and their ability to apply their knowledge to optimize the reach on social media channels. It also tests judgment during emergencies and data-driven decision-making abilities.
Role specific skills
- Strategy Planning
- Community Management
- Writing Skills
- Analytical Skills
This test is relevant for
Social Media Managers and similar roles, including Social Media Strategists, Community Managers, Social Media Assistants, Social Media Specialists, Brand Managers, Online Content Coordinators, Social Media Account Executives
DescriptionSocial media marketing has become the core of today’s brand-building practices. This test helps identify candidates that know the current tools, tactics, and data that enable them to grow business and beat competition.
Candidates that understand social media practices and analytics can use those skills to increase brand awareness, grow brand loyalty, and achieve higher reach in the market by building an engaged community online.