Conversion Rate Optimization (CRO)

Use our Conversion Rate Optimization (CRO) test to hire the best

About the Conversion Rate Optimization (CRO) test

Converting website visitors into customers is crucial for any online business that wants to thrive in today’s competitive online market. Optimizing you website for conversions can not only increase your company’s revenue but also lower your customer acquisition cost and increase the engagement of your customers with your brand on your site.

This conversion rate optimization (CRO) test assesses candidates’ understanding of the basic concepts and terminologies used in CRO and evaluates the skills in identifying the website layout and flow for information, analyzing conversion rates and return on ad spend (ROAS) metrics, and understanding the user experience.

The test uses real-life scenarios that commonly arise on e-commerce and SaaS sites to evaluate how candidates would solve various CRO issues. Candidates who score well on this test will be able to use usability research, UX and UI design principles, data analysis, and A/B testing to make suggestions that improve conversation rates and drives sales.

The test is made by a testpreneur

Geoffrey B.

Seven years ago, while working as a CMO for a technology startup, Geoffrey had a realization: He had fallen in love with internet marketing. Working with—and learning from—top-rated consultants, analysts, digital marketers, and conversion optimization specialists had ignited Geoffrey’s passion for web analytics, User Experience (UX) design, and Conversion Rate Optimization (CRO).

Today, Geoffrey runs his own CRO agency, finding fulfillment in building and optimizing online businesses.

Crafted with expert knowledge

TestGorilla’s tests are created by subject matter experts—our “testpreneurs.” We assess potential testpreneurs based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our testpreneurs to constantly improve their tests.

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The Conversion Rate Optimization (CRO) test will be included in a PDF report along with the other tests from your assessment. You can easily download and share this report with colleagues and candidates.


What is the difference between an assessment and a test?
An assessment is the total package of tests and custom questions that you put together to evaluate your candidates. Each individual test within an assessment is designed to test something specific, such as a job skill or language. An assessment can consist of up to 5 tests and 10 custom questions. You can have candidates respond to your custom questions in several ways, such as with a personalized video.
Can I add my own questions to an assessment?
Yes! Custom questions are great for testing candidates in your own unique way. We support the following question types: video, multiple-choice, coding, file upload, and essay. Besides adding your own custom questions, you can also create your own tests.
How do video questions work?
A video question is a specific type of custom question you can add to your assessment. Video questions let you create a question and have your candidates use their webcam to record a video response. This is an excellent way to see how a candidate would conduct themselves in a live interview, and is especially useful for sales and hospitality roles. Some good examples of things to ask for video questions would be "Why do you want to work for our company?" or "Try to sell me an item you have on your desk right now." You can learn more about video questions here.
Can you explain how the other custom question types work?
Besides video questions, you can also add the following types of custom questions: multiple-choice, coding, file upload, and essay. Multiple-choice lets your candidates choose from a list of answers that you provide, coding lets you create a coding problem for them to solve, file upload allows your candidates to upload a file that you request (such as a resume or portfolio), and essay allows an open-ended text response to your question. You can learn more about different custom question types here.
Can I get a free trial?
Yes. You can sign up here for a free trial and try all of our features for 14 days. You can also schedule a demo with one of our account managers to get a comprehensive tour of our software.
Can I customize an assessment with my company logo and color theme?
Yes! You can add your own logo and company color theme to your assessments. This is a great way to leave a positive and lasting brand impression on your candidates.
What type of support do you offer?
Our team is always here to help. After you sign up, we’ll reach out to guide you through the first steps of setting up your TestGorilla account. If you have any further questions, you can contact our support team via email, chat or call. We also offer detailed guides in our extensive Help & Inspiration Center.
What is the cost for using the Conversion Rate Optimization (CRO) test?
You can find our pricing packages here. We also offer a 14-day free trial where you can fully explore our test library and invite your first candidates. Sign up here to try TestGorilla today.
Can I combine the Conversion Rate Optimization (CRO) test with other tests?
Yes. You can add up to five tests to each assessment.
Where in my recruitment process should I use the Conversion Rate Optimization (CRO) test?
We recommend using our assessment software as a pre-screening tool at the beginning of your recruitment process. You can add a link to the assessment in your job post or directly invite candidates by email. TestGorilla replaces traditional CV screening with a much more reliable and efficient process, designed to find the most skilled candidates earlier and faster.

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