Employees are a company’s most valuable asset, but finding the right match for your company is never easy. Hiring errors cost companies nearly $15,000 per bad hire and 80% of employee turnover can be attributed to poor hiring decisions.
The most common reason for failed hiring? A skills mismatch.
A skills mismatch is the difference between the skills required to be successful in a position and the skill set of the employee occupying that position. An ill-matched employee will struggle with their tasks, gradually lowering their motivation and translating into disengagement. Eventually, they will resign, taking your hiring and training investment with them.
In this article, we’ll review where and how mismatches occur and give you tools to identify skills mismatches and eliminate them from your hiring process.
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How is skills mismatch different from skills gap and skills shortage?
A skills gap refers to the lack of the skills that employers look for in employees. This could occur on the individual level, when an employee doesn’t have all the skills required for a position, or on a group level when a team or pool of candidates don’t have all the skills an employer would like. A lack, for example, of management skills or public speaking skills would be a skills gap for a position that required those skills. An employee with a skills gap needs to improve in certain areas and gain new skills to be able to perform their job at a satisfactory level.
A skills shortage occurs when the demand for a skill set exceeds its supply in a specific region. A skills shortage means that few people in a geographical area have the specialized skills required for a job. An example of this would be the concerning shortage of doctors in Europe. The inability to meet the demand for skills is often the result of a shortage of training centers, changes in technology, or a general lack of interest for that skill set or profession in the population.
Now, what about a skills mismatch? Skills mismatch is an umbrella term that covers all problems related to the demand and supply of skills, be it undersupply or oversupply. By this definition, skills gaps, skills shortages, overeducation, undereducation, overqualification, and under-qualification all form part of skills mismatch.
Two key skills mismatches to recognize
There are two main types of skills mismatch—a horizontal and a vertical one—and understanding the characteristics of each will help us overcome the issues they present.
1. Horizontal Skills Mismatch
A horizontal skills mismatch occurs when someone who studied in one field works in another—and that’s why this type of mismatch is also also known as a field-of-study mismatch.
In horizontal skills mismatch, employees move laterally from one field of expertise to another. These employees have the right level of education but not in the right field of expertise. Someone who studied journalism, for example, but works in marketing can be classified as a case of horizontal skills mismatch.
Employing individuals from a different field of study comes with a risk. Informally taught candidates might not have as wide a breadth of skills as someone with formal training in that field.
2. Vertical Skills Mismatch
A vertical skills mismatch occurs when the level of expertise an individual possesses doesn’t match the level of skills required for a job.
In vertical skills mismatch, employees move vertically from their actual level of expertise to a position that requires either a higher or a lower level of skills. This type of skills mismatched is commonly referred to using terms of qualification:
- Overqualified employees have a higher level of studies or experience than what is required by the job.
- Underqualified employees have a lower level of studies or experience than what is required by the job.
Someone with a master’s degree working in a job that only requires a bachelor’s degree and someone without any leadership experience hired as a team leader are both examples of vertical skills mismatch. Both under- and overqualified individuals can experience disengagement with their jobs, leading to shorter terms with the company and a high employee turnover rate.
Why do the various skill mismatches exist?
Companies may hire mismatched individuals for a number of reasons. Some of the most common reasons for skills mismatches are:
- Certain fields of study becoming unpopular in specific regions.
- Skilled workers in niche fields reaching retirement.
- Emerging technologies creating jobs faster than the market can provide qualified candidates.
- Automation decreasing the need for certain skills and making them obsolete.
- Failing to identify skills mismatches during the hiring process.
- Not providing enough information about the requirements and responsibilities of a position to candidates.
- Candidates looking to change fields and start a new career.
Understand where and why skills mismatches exist is half the battle. Let’s now review how you can avoid disruptive skill mismatches to hire the candidates that will be perfect for your position.
How can you avoid skills mismatches in your hiring?
There’s not a lot you can do about the existence of skills matches but there’s a lot you can do to ensure they don’t slip into your hiring. The key lies in taking a strategic approach to your recruitment pipeline.
With the right checks and filters in place, you will not only avoid hiring mismatched candidates but also make your hiring process more efficient (both for you and your candidates) and save money down the line on employee training programs.
Let’s take it from the top, starting with the job description you need to create for a vacancy and move all the way to finding the perfect hire, all the while avoiding a skills mismatch.
1. Craft precise job descriptions explaining the required skills
Job descriptions are the guiding beacon of the entire hiring process. They communicate the kind of expertise you’re looking for so candidates matching your requirements can apply for the job. Job descriptions play a critical role in ensuring you get the right skills in your candidate pool.
As specialist recruiter Barry Deutsch explains, poorly written job descriptions are “the primary cause of hiring failure that occurs in over 50% of all executive and management hires.” Spending too much time developing job descriptions often feels like a waste of time. But effort here will go a long way in avoiding a skills mismatch.
So, how do you write better job descriptions?
For starters, choose specific job titles. Ambiguous titles or company jargon will confuse prospects. The title of “Marketing Ninja Superstar” would be puzzling if not intimidating when you’re looking for a “Digital Marketing Manager.”
Next, be sure to explain your expectations on skills and expertise on a mandatory-to-preferred scale. Giving a desired education level as the qualifier is not enough. While a degree can signal a certain level of knowledge, it’s not a good measure of a candidate’s proficiency in the job.
If you’re looking for experienced individuals, mention what you expect from that experience: Are there specific tools that candidates need to use? Do they need to have experience leading teams? Do they need to show results from a certain process?
Let’s look at an example of how you can apply these concepts to your job descriptions to take them from the general to the specific.
“We are looking for an Information Development Associate to join our Marketing team. You will be responsible for producing content for our company and should have:
- 3-5 years of experience in content development
- a bachelor’s degree, preferably in communications, journalism, or similar fields.”
Sounds pretty decent right? Yet, it leaves a lot of room for interpretation and that’s where the skills mismatch can creep in. It’s not clear, for example, what type of content this person will be creating what kind of content experience they should have, or even what their responsibilities will be on the job. Let’s revise this with the required skills explained thoroughly.
“We are looking for a Content Writer to join our Marketing team. You will be responsible for writing and producing content for the company’s marketing efforts, including (but not limited to) blog posts, infographics, white papers, marketing emails, and newsletters. The ideal candidate will have:
- 3 – 5 years of experience in content marketing, with at least 1 year dedicated to B2B content creation
- Strong knowledge of WordPress and the ability to optimize and publish content on the platform without guidance
- Strong understanding of analytics tools like SEMRush and Ahrefs and the ability to use data to improve our content.
- An understanding of content strategies and how they drive traffic
- Familiarity with design tools like Photoshop will be a plus.”
You’ll notice we’ve removed the degree requirement and the preferred fields of studies from the revised job description. Yet, we’ve reduced the possibility of a skills mismatch occurring by precisely defining the previous experience required and the skills necessary to do the job day-to-day.
Taking the time to specify your expectations will result in a more targeted candidate pool which will reduce your workload since you won’t have to wade through a sea of unqualified candidates and free up your time to vet qualified candidates.
2. Streamline your online candidate hunt to find better prospects
Posting jobs online is by far the most effective way to reach candidates nowadays. But that doesn’t make it easy. A lot of your competitors are also looking for qualified candidates in your field, and you have to find a way to stand out from the competition.
With nearly 4.6 billion active internet users as of April 2020, fine-tuning your social media marketing efforts will quickly get you to the right candidates.
Make sure to include your detailed job description that clarifies the skill level and experience you’re looking for. This will ensure your applicant pool filters itself and you don’t have to seek through obvious mismatches.
Ask your marketing team to help you implement Search Engine Optimization best-practices to your careers page. This will help your job descriptions rank higher in search results when candidates look for jobs online. For this, you will have to look up key terms candidates use to search for jobs to use as keywords. If you’re looking for a PPC Marketer, for example, your target prospects could be googling any of these terms: digital marketing jobs, PPC marketing jobs, or PPC search manager jobs. When you optimize for the right terms, you help qualified candidates find your website.
Platforms like LinkedIn and Facebook can further help avoid skills mismatches by targeting your job postings towards skilled candidates using demographic filters like age, gender, location, occupation, and interests. This way, your postings will only be visible to people who match your brief.
A stronger online presence will also help build your employer brand and allow you to showcase your company culture, benefits, and impact. This increases your chances of attracting in-demand candidates so you don’t have to settle for mismatched employees.
3. Use skills assessments to eliminate skills mismatch
A study by the University of Guelph revealed that nearly all candidates would be willing to deceive employers in some form during candidate screening. This includes lying, exaggerating, hiding information, or mirroring what the interviewer wants to hear during an interview.
How do companies mitigate this risk? 82 percent of companies now use pre-employment skills assessments to screen candidates. Skills assessments help you measure candidates’ abilities so you don’t waste time on in-depth reviews of mismatched employees.
Skills assessments can take various forms, from skills test to more elaborate test projects, and even job simulation exercises. For the initial screening stage, however, nothing works better than skills tests. Digitally available tests created by experts in their fields can help you quickly and objectively rank candidates, essentially eliminating skills mismatches.
4. Ask interview questions that highlight potential skills mismatches
Once you’ve filtered competent individuals through skills testing, it’s time to dig deeper into their experience through interviewing.
Interviews are time-intensive but can give a lot of insights into how well the candidate can apply their skills on that job. So what should you ask to find that out?
Behavioral and situational questions are the holy grail for interviews. They prompt candidates to talk about a specific situation and explain how they would handle it. Questions of this nature enable candidates to reflect on their past experiences and discuss their approach. You can test a host of skills like problem-solving, team management, project management, and critical thinking.
Here’s a list of contextual and situational interview questions to get you started:
- Can you tell me about a time when your team was in a difficult situation and how you helped overcome it? This question tests leadership skills.
- If an urgent project comes up, how would you adjust your current schedule and commitments? This will query project management and organizational skills.
- Can you tell me about a time when your superior wasn’t available and you had to make the call? Use this question to test decision-making skills.
- Can you tell me about a time when you helped resolve differences in your team? Use this question to identify how they operate in a team environment.
Open-ended questions like these are great to recognize soft skills and encourage candidates to discuss scenarios in great detail. The added advantage is that you’d be able to ascertain their communication skills as well.
5. Counter your region’s skills shortage by outsourcing
Skill shortages can be regional. When specific jobs spring up in certain parts of the world, fewer people may be able to provide the required skills either because of extremely high demand or because of a low supply.
Technology and high-speed internet have now made outsourcing a lot of jobs possible. You can hire anyone around the world via the internet, be it from another city or another continent. Freelancing websites like Fiverr and Upwork make it easy to find freelance talent, while remote job boards like WeWorkRemotely and Remotive.io help companies build remote teams. Outsourcing companies help big companies set up the entire team in other parts of the world.
Outsourcing helps widen your talent pool to find candidates with the required skills. It can take decades for a country to shorten its skill shortage so outsourcing continues to gain popularity. Hiring remote workers, freelancers, or partnering with outsourcing companies can help bridge the gap much quicker.
Eliminating skills mismatch leads to better hires
A skills mismatch may not seem like a terrible thing at first: an overqualified candidate, you may think, will surely offer lots to a lower position, a candidate trained in a different field can bring in new ideas, and someone who lacks expertise can be eager to receive training and grow to meet your needs.
While all those scenarios can be true, the realities of skills mismatch show that the opposite is often what happens: overqualified employees get bored and become disengaged, employees from a different field struggle to understand the requirements of the job, and employees who lack experience quickly get overwhelmed.
Skills mismatch can be dangerous and turn out costly for your company. And while you can’t stop it from showing up in your recruitment efforts, there’s a lot you can do to eliminate skills mismatch from your hiring pipeline.
When you craft precise job descriptions, screen candidates with skills tests, ask contextual interview questions, and open up your talent pool to wider geographical areas, your chances of finding a perfect match for your open role go way up.
Eliminating skills mismatches through your hiring process will lead to better options, and better options lead to better hires, and better hires will be successful at their job for many years to come.